Dear AIGA,

This will be the last message I send to you.

I think I’m entitled to just as much exposure as Helvetica, Arial, Verdana, Univers, or any of those other faces out there. I’ve a rich and luxurious history, and it’s only fair that I receive my due respect. Know that you hold a special place in my heart. I expect nothing less in return.

Best,
Goudy Text



Dear AIGA,

You haven’t returned any of my calls, nor replied to my emails. I’m worried that something bad has happened, please reply to this message as soon as possible so my fears are put to rest.

Yours,
Goudy Text

P.S. I’ve added a return receipt for the good of us both. Oh, and did you get the photostats I sent via U.S. Post? I thought you should have something of mine that’s concrete, I don’t trust screen resolution at all.



Dear AIGA,

I’ve made some new adjustments, and am now much closer to the blackletter types of Gutenberg’s 42-line Bible. Granted, things are still elaborate, but they are nowhere near as decorative as Wilhelm Klingspor Gotisch. It has such poor contrast, and if you ask me, my new advances are miles beyond anything in that “typeface.” Please consider my efforts made on your behalf. Let me know what you think. I await your reply.

Yours truly,
Goudy Text



Dear AIGA,

I was surfing the web and noticed some dramatic changes made to your website. It looks really great. I commend you on the improvements. I wonder how the heuristic evals turned out. I’ll be brief with your time, and cut right to the chase. After looking deep into the site, I found your style sheets, and could not believe my eyes. Georgia? Is that Georgia I saw as the primary face in your headline family? Come on. It’s everywhere these days. A default! I’m disappointed to say the least.

Goudy



Dear Mr. Vanderbyl,

My emails to the AIGA’s info account have been bouncing back lately. Perhaps you’ve had some problems with your network. I felt it best to contact you directly, seeing that you’re the President of the organization. I’m attaching a stuffed document. Please pass it around to your friends and encourage them to use me in their designs. I know what you all say about stealing sheep or type, whichever. I say, no biggie. Give me the exposure. Exploit me!

Gratefully,
Goudy Text



Dear Mr. Vanderbyl,

I was talking to Franklin Gothic the other day, and he assured me that it’s all about context. I should have known better, with you designers seeing is believing. So I decided to take it upon myself and demonstrate things firsthand. Can you let me know what you think? Just curious.

Cheers,
Goudy Text


Frederic W. Goudy completed Goudy Text for Lanston Monotype in 1928. Although ornate, the face carries a distinguished tone and appears on college degrees and other certificates of accomplishment.

Maintained through our ADV @ UnderConsideration Program