— We’ll see you Tuesday at 10
— Great, see you Tuesday morning then
— No, 10 p.m.
— You mean 10 at night?
— Yes
— Fine
And so it goes, the dance of the press check. OK, sometimes it is not as bleak as that. Yet it’s always looming, two-three-five-ten hours to spend at the printer’s to approve whatever is coming out of the loud machinery. Peace of mind is what it is — control freaks we are.
What is your press check policy? Do you always go, no matter the size of the job? Are 2-color jobs as press check-worthy as 4-color ones? And please, please include horror stories.
Thanks to Paul Kimball for the topic.
This horror story goes *way* back when I was an intern at 3M while still in school. I had spent a semester there and finally got to work on a project from start to finish. I was fortunate in that anything and everything that could go wrong with a project did with this one, so I got it all out of the way early in my career. After numerous re-runnings of film (client failed to proof items they signed off on), lost dies (van went to wrong building and they were lost for days), and various other slip-ups, we were finally ready to print. It was a two-color job, black and 3M red, so no biggie. Left for the night and walked in the next morning to see a gigantic stack about 8' cubed of my printed pieces. Picked it up to take a look at it.
Bright pink.
Turns out the pressperson ran the uncoated ink on the coated paper (or something like that). Watching that large of a job getting fork lifted into the recycling dumpster was quite a site.
Since then, I've done mostly on-screen work. It's a lot easier to recycle pixels.
On Jan.14.2004 at 08:55 AM