I first have to say that putting events together is not easy, and these are small. I just wanted to share that and hope that it serves as an excuse for the late announcement of the second seriouSeries.

In any case, this time around we will be trying a different approach. The first change is that instead of a “show and tell and share” like Rick’s (which was awesome) this one will be geared more towards a discussion — just like Speak Up, what do you know? Secondly, instead of having one featured speaker we will have three distinguished guests who will join us in the discussion.

I guess I should get to the point. The theme of this seriouSeries will spin off from, yes you guessed it, the topics of the AIGA conference. This doesn’t mean that if you didn’t go to Vancouver you shouldn’t attend our discussion — those topics are of importance everyday not just after a conference. So what will we be talking about? In a nutshell I would like to put it as What now? Hopefully we will be able to talk about what we are all doing on our real, day-to-day businesses to be better. Better in general, not just to the environment but better people, better designers, better counsels, better� anything. One thing that was missing from the conference was a little bit of reality for us common folk, it’s the intention of this seriouSeries to provide some of that.

And who are our guests? Kathy Fredrickson of Studio Blue and current president of the AIGA’s Chicago chapter, Marcia Lausen of Studio/Lab and former president of the AIGA’s Chicago chapter, and Joseph Michael Essex of SX2, who has been on the AIGA Chicago’s board in one capacity or another since the forming of the chapter in 1986. My role this time will be to moderate the discussion as opposed to my hostess role last time. It will not be set up as a discussion panel, it will be more of a roundtable.

OK, time for some facts:

When › Tuesday, November 18 of 2003 around 6:30
Where › Jefferson and Washington (exact address coming soon) — Yes, it will be downtown this time, while I enjoyed having you all at my house I realize it is quite inconvenient to go all the way up north.

This time, the place is a little bit bigger so we can accomodate 15-20 people. So sign up if you are interested. Simply send me an email with your intentions.