If you’ve seen the latest Communication Arts, this year’s Photography Annual (be sure to check out Todd Eberle’s work, by the way, he’s got some great shots in there), you may have noticed an article in the back written by a high-profile designer, formerly of a very well-known firm (read it here.) Not unlike the First Things First Manifesto from a few years ago, here is yet another call to action for designers to make the world a better place.
I can think of no one who wants to make the world a WORSE place, though I am sure there are plenty who have little to no interest in dedicating their lives to making things any “better” on a grand scale. Opinions vary wildly on whether or not practicing members in the field of communications are obligated to do anything at all, aside from honestly earning fees paid by their clients.
This is a topic that borders on being tired and overdone—anyone who attended the Voice Conference last year knows what I mean. The fact is, though, the notion of design making the world a better place has been hanging in the air for quite some time, and its probably not going to go away. I’ve observed it since before entering school, and still, I’m at a loss to name any specific approaches or actions that designers have taken or can take to accomplish the nebulous goals bantered about here and there.
So I ask you—do you care to “make things better,” and if so, what SPECIFICALLY do you plan on doing?
First off, Bradley is the latest outspoken dude to join the Speak Up author ranks. Hello Bradley.
Secondly, I wanted to highlight a few points within Terry Irwin's article. Since it's long and tedious I'm sure most people won't get through the whole thing. In no particular order:
"Almost overnight, conversations within our industry shifted from design to profits, from quality to quantity and to business models predicated upon unbridled growth and acquisition. More and bigger was unquestionably better."
"How do we go about developing a larger vision for design and the role it can play? I don’t have the answers, but I can share some ideas: Ask questions. Look outside the discourse of design for inspiration and learning. Remember that design is first and foremost a process of analysis and problem solving and isn’t always tied to the making of artifacts. Try to better understand how the world works. Remember that humans will always miscalculate and make mistakes; it’s part of being human. Try to think in longer horizons of time especially in terms of what you create. Remain a student for life."
This next one is my personal favorite. I'm being very sarcastic.
"Can I, in good conscience, continue to teach my students to be concerned about fractions of millimeters between letters, given what’s going on in the world? Is it the design equivalent of rearranging the deck chairs on the Titanic?"
"As I write this article in April of 2003, I see Shock and Awe and Iraqi Freedom logos appearing on every major news network and note that each new military action comes branded and hyped with its own distinctive name and logo."
"I can’t help but ponder my own role and responsibility as brand designer as I read an article like this and wonder where designers’ own ethics and morals come into play when being asked to put a positive spin on something as globally devastating as war."
And to close with a golden seal:
"I believe design can play a pivotal role in the twenty-first century, and the multitude of opportunities available to us come with a shared responsibility to develop a larger vision about what it is we do. More importantly, it challenges us to envision the world in which we’d like our children and their children to grow up. "
On Aug.26.2003 at 03:57 PM