Speak Up Archive: Logos Gone Bad

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Logos Gone Bad

This is going to be such a subjective discussion that I think we should all refrain from trying to convince each other whether a logo is good or bad. With that said I will start the entry.

Yesterday, on the train ride back home, a guy was standing right in front of me. I was seated, he unfortunately had to stand for twenty five minutes. His backpack was right in my face. I assumed he worked at PriceWatherouseCoopers, since his backpack had the logo embroidered on it. For twenty five minutes I had to stare at that hideous and disastrous excuse of branding. That got me thinking, what other well known logos are just plain bad? I came up with a few:

- Enron: I know it’s a Paul Rand logo, but that doesn’t make it good. It’s all awkward with those 45 degree angles, and the colors… actually I just thought of something, the colors used are Red, Green and Blue (RGB). Paul Rand was quite the visionary!

- PriceWatherouseCoopers: just what exactly were they thinking? it looks like a mark better suited for a clown college. Up and down, up and down…

- Coca-Cola: I might get stoned for this one, but I think it’s not a great logo. The swoops, whirls, everything, it just doesn’t work. The only reason it works is because we are so used to seeing it, at least every five minutes.

- AOL: probably the ugliest logo in corporate America. It’s just shameful.

- Texas Instruments: we get it. They are in Texas.

Any others?

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ENTRY DETAILS
ARCHIVE ID 1289 FILED UNDER Branding and Identity
PUBLISHED ON Oct.29.2002 BY Armin
WITH COMMENTS

Comments

Speak up

http://www.underconsideration.com

Maybe that's a given.

On Oct.29.2002 at 11:47 AM

Ha! I never saw this post backfiring on me.

Anonymous postings are my favorites. No e-mail, no name. Pretty courageous. Thanks!

On Oct.29.2002 at 11:52 AM

I'd say the CMGI logo is pretty bad (www.cmgi.com).

How about the Tallan Logo (www.tallan.com) which is a cmgi company.

While on the subject almost any tech company with a swoop over the name and what's with all the italic i's?

On Oct.29.2002 at 12:18 PM

I agree totally with you on the PriceWaterhouseCoopers logo. I always envision an adolescent boy saying it, his voice cracking - up and down, up and down.

Yonex used to have a great logo. Compare the current one with the old one.

On Oct.29.2002 at 12:23 PM

ick ick ick on all of them. for the amount of money they are making you'd think they would be conscious of how they look. and the amount of money we spend on them i wish we had a say on it.

On Oct.29.2002 at 12:32 PM

Re: Coke "The only reason it works is because we are so used to seeing it, at least every five minutes."

Couldn't the same thing be said for any logo? Recognizability is the key, not beauty.

On Oct.29.2002 at 12:38 PM

I think Taylormade is pretty wretched. What is that thing supposed to be? (And don't tell me a letter T...)

On the other hand, while the main Callaway Golf logo is pretty stodgy, the

" target="_blank">logo

that Pentagram did for their golf balls is sweet.

On Oct.29.2002 at 12:38 PM

personally , nothing aggravates me more than

http://www.50cups.com/swoosh/index.asp

look at the bottom for the swooshes

http://www.enormicom.com/09.html

also, I could not believe my eyes the first time I saw this

http://www22.verizon.com/

Im sure everyone will agree

On Oct.29.2002 at 12:42 PM

>Recognizability is the key

It's not so much just recognizability, but what you associate that with. When you see the Coke logo, you think refreshment. Clearly, this is not embodied in the logo. The script just reinforces the heritage and classic formula aspects of their brand. Just goes to show that the logo is not the be all and end all of corporate identity. Without advertising and the right messaging, even logos of beauty are destined to the scrapheap.

On Oct.29.2002 at 12:45 PM

Global Crossing: This little bit of global hell was specifically designed to mimic the AT&T logo. Ok, so much for differentiation in the marketplace.

On Oct.29.2002 at 12:50 PM

> Verizon logo

OH YES! so ugly too. But at least they have Darth Vader as their spokesperson. Which just absolutely makes up for the lousy logo.

>Taylormade. What is that thing supposed to be? (And don't tell me a letter T...)

Isn't it a putter upside down? poorly rendered of course.

> ESPN logo

I'm sure hundreds of design firms are salivating to redesign that logo.

On Oct.29.2002 at 01:15 PM

Coca-Cola

In 1886 Frank Robinson, the book keeper of John Pemberton(the inventor of Coke) suggested the name and created the logo. How's that for the importance of design? The book keeper did it.

The Pepsi-Cola logo was originally a similar red script on white background, as was the majority of all soda fountain drinks created at the end of the Victorian era.

Coke has tried to change it several times throughout the years, by utilizing the shorter Coke name. I personally liked the serif Coke that was around late 60's early 70's. The new Coke thing totally scared them away from just Coke as a trademark.

Unless a CEO or strong CMO of Coke decides to change it, it never will.

Can anyone name a good automobile logo?

On Oct.29.2002 at 02:17 PM

>Can anyone name a good automobile logo?

I kind of like this one.

And I like the typography on the Mini. I don't care much for the wings though.

On Oct.29.2002 at 02:33 PM

Ever seen the Paul Rand Ford logo?

I've never seen it on the web. Only in the Steve Heller "Paul Rand" book. Apparently Ford paid Rand lots in the late 60's, and never used it cause it was way ahead of it's time.

On Oct.29.2002 at 03:11 PM

Clients ruin logos...

On Oct.29.2002 at 03:18 PM

RE: Taylormade

I think the shape in front of the "Taylormade" logo is a signature shape of there Wood clubs. Someone just put a "T" on there and .... Bam!!

It's a logo.

It doesn't mean that it is any good (or bad). The client loved it... probably. That usually the way it works. Isn't it?

On Oct.29.2002 at 03:21 PM

Clients need to be educated...

On Oct.29.2002 at 03:31 PM

Remember, a logo's aesthetic qualities don't necessarily equate to it being succesful or not.

Oh. Wait. Todd already pointed that out.

Nevermind.

(But, yeah, the Verizon logo just shouldn't be.)

On Oct.29.2002 at 03:33 PM

i love the rcn logo. a gesture drawing dueling a crayon rendering of a star. epic!

On Oct.29.2002 at 03:41 PM

I've always liked the Infiniti mark, even if the cars were nothing special.

On Oct.29.2002 at 03:42 PM

The Sherwin-Williams Paint Company logo always left me stunned. An environmentalist's nightmare.

On Oct.29.2002 at 03:46 PM

>Ever seen the Paul Rand Ford logo?

You showed it to me once, I think we were at that Borders near Schlotzky's at 2:00 pm instead of being at work. I do remember the Reuben I had at Schlotzky's. Good.

>Clients need to be educated...

There is another thread on that topic going on here. Not that I don't want to discuss this with you, but there are more answers and questions to be found there.

>The book keeper did it.

Hey! it beats any project manager coming to you with ideas they did at home on their kids' PC. The book keeper is actually cool, he could be a character on a logo version of Clue. Ok, I'm just being silly now. Too much staring at the computer.

On Oct.29.2002 at 03:47 PM

>the RCN logo

ack. I almost didn't sign up with their cable service because of it. But then, I dropped RCN and went with Cablevision, with an even worse mark. I must be loosening my standards.

On Oct.29.2002 at 03:49 PM

Oldsmobile's logo is kind of crappy, but it animates really cool on TV.

On Oct.29.2002 at 03:51 PM

>and went with Cablevision

Oh God! please no!

Now, here is another one: what about Cingular's logo by VSA Partners in Chicago. Good or bad? to me it's kind of a bad drawing by a small kid that just catches up to you and you think it's cute. Which is reinforced by this previous thought:

Without advertising and the right messaging, even logos of beauty are destined to the scrapheap.

On Oct.29.2002 at 03:55 PM

Man I just had a meeting with a guy( I work freelance) who has been harassing me for about a week now to redesign his logo. I didn't know anything about him, he had found ,my business card in a café. So, the first time he calls me he tells me that he's already gone through four designers and he knows all the mistakes and exactly what he wants. I'm already on edge, but hey I need some dough. So he comes over today with a pile of papers and designs that are all pretty awful. He goes off on a tangent for about half an hour explaining all the problems with the various logos... blah blah... and I'm trying to interject and be like I understand.. what do you want us to do? Finally he's like do you want to do this? I give him our hourly fee cause there's no way I'm working with this guy for a flat rate. He shakes his head and says he's willing to spend FIFTY bucks. Canadian.......

An hour of my life I'll never get back. I need to hire a secretary to scren clients. : (

On Oct.29.2002 at 04:10 PM

i heard paul rand did the revision because he hated the original, not because they asked him. i also heard they told him to take a hike and didn't pay him squat. just talkin here, just talkin...

On Oct.29.2002 at 04:14 PM

'i heard paul rand did the revision because he hated the original'

the book said that they hired him and that he thought the original was fine. But hey, Paul Rand legend or truth? either way, pretty cool logo.

On Oct.29.2002 at 04:19 PM

i saw an exhibition containing the proposal book rand did for the new ford logo. nicely written.

he also did the original gap logo. it blew.

On Oct.29.2002 at 04:24 PM

A very strong, effective logo would be the United States Postal Office...

On Oct.29.2002 at 04:45 PM

I think this is an area where the surfing industry dominates. Quicksilver, Bodyglove, Volcom, Off-Shore and about a million others whose logos I can't link to. I think they take more care with their logos because it's their intention to market their brand as some kind of cultural identity on T-shirts, shorts, wetsuits, etc. Now that the industry is making serious bucks nationally, their logos are getting more visibility.

On Oct.29.2002 at 05:25 PM

>Ever seen the Paul Rand Ford logo?

-good excuse to open an all time favorite

On Oct.29.2002 at 05:29 PM

Yep, the Great Designers did make some hideous logos. It's true that some people become complacent after becoming successful but its also true that even people who are passionate end up churning out some mediocre work. Anyone who works hard ends up producing a lot, and no one can produce killer work all the time.

Remember that a big part of it is being able to sell people on the logo, talk about it, and do the market research. Visually Enron might have been a sucky TM, but Rand was able to define it and give it meaning through appropriate language, and thus sell it. The Enron execs probably thought they were getting solid gold. So, even if the mark failed to be attractive or memorable, the design process didn't really fail.

What is a bad logo? Is it bad if it isn't legible? Is it bad if it isn't practical (ie easy to translate across many forms of media)? Is it bad if it is ignored or easy to forget? In that case of the latter, 99/100 logos are bad.

Here's a couple of online logo collections for your perusal if you get bored:

Logo Type

Over 61,000 logos posted (mostly in EPS form) on this site. Most of the big companies you love and hate can be found there. I can't vouch for the authenticity of all the stuff posted, but the idea is quantity, not quality. If you make any adbusters type of stuff this site is your new best friend.

Logo Lounge

Check this one, it has "best of" work by people like Chermayeff & Geismar. But it also costs to join, which is stinky. The guy that put this together only contacted "good" design firms supposedly, and overall the collection is above average IMHO.

Oddly enough, both logo collection sites have crappy logos. Oh, the humanity!

On Oct.29.2002 at 05:31 PM

Guys, I'm sorry, but I think that Paul Rand logo for Ford looks retarded. It makes me think of a thrid-rate fast food restaurant for some reason.

On Oct.30.2002 at 08:41 AM

Jose:

Thanks for the post. Interesting.

"I think that Paul Rand logo for Ford looks retarded."

Very eloquent, Todd. ;o)

As for the logo lounge, I see it as nothing more than an extension of the 'Logo Annual' design books. The same firms pay to have their logos put in it every year. They're fun to look at, but they are really just a brochure for the firms willing to pay to have their logos printed.

On Oct.30.2002 at 09:45 AM

I like the Ford logo. I really like how the "d" starts with the second part of the "r" but you make the connection of "rd" without a doubt. Even if it's not the best looking logo, it's smartly designed. I don't care much for how the "f" extends and goes around.

On Oct.30.2002 at 10:50 AM

Speaking of retarded logos, this is my personal favorite:

Probably because I worked there, but it's not only retarded it's wrong. Let me explain: the name is marchFIRST but the logo has the 1 or FIRST on the left side of the m so that would make it read FIRSTmarch instead of marchFIRST. And it's such a lame looking logo, which matched the lameness of the company. For the curious, this logo was done by VSA partners too.

On Oct.30.2002 at 10:55 AM

Really, the term 'retarded' has little place in logo critiquing. ;o)

On Oct.30.2002 at 12:03 PM

>the term 'retarded' has little place in logo critiquing

Fair enough. Now that you mention it, it does seem like a weird thing to call a logo.

>What is a bad logo? Is it bad if it isn't legible? Is it bad if it isn't practical (ie easy to translate across many forms of media)? Is it bad if it is ignored or easy to forget? In that case of the latter, 99/100 logos are bad.

Probably all of that makes a bad logo. I think this discussion is geared more towards the asethetic attributes of logos. The color choices, typeface selection, swoosh vs. sans-swoosh. And as designers we all have different opinions and 'taste' when it comes to logos. Some people liked Rand's Ford logo, others did not. But, for example, everybody agreed that the Verizon logo was bad.

It is hard to dissasociate a logo from everything that surrounds it, because it is usually part of something bigger: TV ads, brochures, web sites, brand positioning and a target audience . But if you had logos standing on it's own without any of these elements to support it, which would really stand out? I know it's a hypothetical question, but one worth posing.

On Oct.30.2002 at 12:29 PM

"Probably all of that makes a bad logo."

Not necessarily. The only thing that a logo really needs to do is to be a mark that is recognizable.

An illegible logo may very well be quite appropriate for the product/company represented (think Burton or skateboarding logos).

The original Apple logo was quite impractical, but yet again, highly succcesful.

On Oct.30.2002 at 12:41 PM

From my personal standpoint, Rand's Ford logo is 'successful' as a mark, because it has a single idea and is executed well. You could apply it easily to almost any situation.

The Verizon mark is poor because it is trying for 2 ideas (the V mark and the z affectation in the typeface) and that confuses the message. Also, the mark is impractical in application with its gradations. I've noticed in flat color applications (like signage), they've taken to narrowing the ends of the mark and the Z so it gets thinner (and appears to gradate out). Very awkward. I can imagine the number of logo files they need to manage is staggering.

If you'd like to see what one identity guy has to say about a lot of corporate marks, check this out. I don't always agree with his opinions, but it is interesting nonetheless.

On Oct.30.2002 at 01:20 PM

From m-w.com:

retard: to slow up especially by preventing or hindering advance or accomplishment

I think I was being quite specific ;-)

On Oct.30.2002 at 02:47 PM

In that context (which is the dictionary definition, not the more known slang term) I would actually argue that the original ford logo was retarded. At the time, logos like the Ford one were seen as very dated (they still are today, of course, but have moved on into the realm of 'timeless' more than anything) while Rand's logo was very much about advancing into a new era.

On Oct.30.2002 at 04:12 PM

>If you'd like to see what one identity guy has to say about a lot of corporate marks, check this out. I don't always agree with his opinions, but it is interesting nonetheless.

That is a pretty interesting site. I think he keeps his comments succint and sincere enough to not become another angry designer. Anybody notice how at least half of the logos were done by Landor? like them or not Landor is a very strong branding company.

On Oct.30.2002 at 05:27 PM

His scope tends to be work from the big ID firms - Landor, Interbrand, Lippincott, and a number of smaller branding firms that he knows.

On Oct.30.2002 at 06:02 PM

> personally , nothing aggravates me more than...

I have an ongoing vendetta against spirals.

www.splorp.com/critique

But, that's just me...

Grant

On Oct.31.2002 at 04:39 PM

God help me, I have a client who wants to start franchising his home improvement business. As part of the new direction, he wanted a new logo. The old one had a house opened up, a lot of tools, not a very practical logo, but very expressive and successful for him so far. But he wanted to make it more businessy, drop the graphics, and make a very text-like logo. "Like American Express" he says. He kept saying that.

So I make a few with strong, stout type, and just for humor (I even told him it was a joke), made one EXACTLY like AMEX's white-on-blue gradated logo.

Guess which one he picked... sigh. There another one NOT for the portfolio.

On Oct.31.2002 at 05:39 PM

>Guess which one he picked

Yet another example that proves the 'if you don't want it picked, don't show it' theory.

The speed at which we can design has really hurt our ability to focus our energies on successful solutions. Believe me, back in the days of letraset and hand-drawn type, nobody would have taken the time to produce a logo 'just for humor.'

Clients feel like they need to see a wide range of work to cover their own ass, and, to prove our talent and worth, we comply, offering up 30 options, where only 3 are viable concepts. It would be nice to assume the wheat always separates from the chaff, but that assumes a certain visual understanding that most clients don't possess. At some point, we must rebel against this mentality. Rand had it right. He showed the solution to the problem, not a stack of scribbles and sketches.

On Oct.31.2002 at 08:12 PM

>He shakes his head and says he's willing to spend FIFTY bucks. Canadian.......

I don't mean to keep harping on this, and some people get touchy-feely when I mention it, but Kevin, you know where you shoud send this dude: here.

On Nov.01.2002 at 07:08 AM

>Can anyone name a good automobile logo?

>I kind of like this one.

>And I like the typography on the Mini. I don't care much for the wings though.

The similarity between these two logos just strikes me!!!

Coincidence?

Lack of imagination??

Didnt do the homework and research the market??

Or is the palm a mini and the mini a palm???

On Nov.01.2002 at 11:49 AM

Turner Duckworth did the Palm logo, anybody know who did the Mini logo?

And yes, they do look alike quite a lot. Funny thing is that both companies target the same kind of audience: young, hip, tech-savvy. Interesting...

On Nov.01.2002 at 12:31 PM

I've always wondered about the designs that didn't get picked. Like what other choiced did Veriozon or Ford or Nike have. Usually it's never the best logo that gets picked.

On Mar.10.2003 at 11:40 AM

Verizon clearly had a gun to their head when they picked that pathetic little red check-mark line. That's the only possible explanation for the existence of that piece of crap.

On Mar.10.2003 at 06:19 PM

>Verizon

I remember seeing a printout of the design presentation to Verizon and thinking to myself, "and they went with what??"

As for the whacked 'z' in the logotype, another design firm added their own 'input' to the process.

On Mar.10.2003 at 11:35 PM

http://www.davesbestlimo.com/door/

My vote for the all time worst logo... It a local company, but nonetheless plastered all over the streets of Philadelphia on the sides of cars and vans.

And their site is hosted by the lovely Verizon.

On Mar.24.2003 at 03:15 PM

I just discovered that Appleton Papers changed their identity a few months back. I know VSA and SamataMason have done some fantastic Utopia promotions for them, but I'll be shocked to learn one of them was responsible for this dreadful logo. I honestly can't recall the old mark, so I can't offer comparative remarks. Besides the very weak typography, I can sum this logo up in one word: nipple.

On Mar.25.2003 at 03:07 PM

It looks like a martini (shaken not stirred) olive.

On Mar.25.2003 at 03:28 PM

Comparing the new Appleton identity to a good identity is like comparing apples and olives.

Thank you! I'll be here all week!

On Mar.25.2003 at 03:36 PM

boom tiss.

word. its terrible. the previous logo -for those keeping score- was rather nice: Garamound Titling k/o'd out of a back box.

note to boobs at appleton: once youve had black box you shouldnt go back.

On Mar.25.2003 at 05:16 PM

but don't nipples and boobs sell? i bet appleton knows that by subconsciously triggering thoughts of martinis and breasts they will sell some paper.

On Apr.01.2003 at 01:02 PM

>i bet appleton knows that by subconsciously triggering thoughts of martinis and breasts they will sell some paper.

Or make you wanna be Bond. James Bond.

On Apr.01.2003 at 02:01 PM

I'm joining this discussion rather late, but no one mentioned State Farm Insurance, which has, by far, the most hideous logo I can think of -- even worse than Verizon & Lucent.

On Jul.05.2003 at 02:23 AM

To me the Rand Ford logo says FOID.

On Jul.05.2003 at 11:57 AM

this has got to be the stupidest thread I think I have ever seen... I really do not think the client needs educated... He is the one with the bucks... and if he wants to combine a stupid red z with that dumb looking Ford logo... guess what... it's all green and spends the same...

On Dec.08.2003 at 08:04 PM

I'm with Whom Cares! Who else is coming with us?

On Dec.08.2003 at 08:07 PM

The Juice

On Mar.24.2005 at 12:39 PM

> The juice

What's with all of the Tahiti stuff today?

On Mar.24.2005 at 02:12 PM

Optimum Onlines new logo I can't escape it we get commercials here all the time.

EVERYDAY I mean!

Or worse the new Weather Channel logo

They Could at LEAST centered the words, like have "The" centered on top of "Weather" and have "Weather" just on top of "Channel" BUT NO! they keep all the words aligned to the left leaving a blank area at the upper right hand corner making the logo look literally stupid!

All I'm asking is for them to align the words in the new logo like this,like it was here in the old logo yet imagine in the new font and in the new blue square

On Aug.19.2005 at 06:05 PM

What about the UPS logo, or has that already been talked to death?

I don't see why anyone ever thought it was a good idea to update such a timeless piece of work.

On Aug.20.2005 at 04:03 AM

Yeah, what is the deal with the UPS update? I think my friends are sick of my ranting about that one by now. I shall miss the old one, where there wasn't the use of cheesy fake lighting effects.

On Aug.21.2005 at 07:42 PM

The Utica Boilermaker Annual 15k Roadrace

Generally well known to most Upstate New Yorkers, however many people from New York City, the United States and globally have travelled to Utica each year to partake in this event. I should know as I was born/raised in Utica. (until finally moving to nyc last month)

Boilermaker Website

Located in Utica NY, the Largest Annual 15k Roadrace in the United States. (Apparently one of the only running competitions that celebrates by throwing an enormous keg party sponsored by Saranac brewery.) Practically every new logo that's created for this event is an annual disaster. The 2004 "logo" in my opinion simply has no competition.

http://www.tswa a.com/images/2004_BoilerMaker_logo.gif

On Aug.22.2005 at 09:18 AM

I agree that the boilmaker road race logo is bad sheesh that figurine looks like he's tripping not running.

On Aug.24.2005 at 01:17 PM

Ok here some bad brands:

Health Net:portal/member/home.do

ugly cheap logo, tv ads tell nothing about the company.

Colonial Penn Life Insurance/Conseco:Web/Home/Default.aspx

Ok not a bad logo but at one time they were called Colonial Penn then I think around 2000 they announced they were going to change to a new name called Conseco Life and had brand new ads, but then around 2005 for some crazy reason they went back to the old name Colonial Penn and are rehashing repeats of old Colonial Life ads argh, I'm all up for nostolgia but come on! Change needs to happen, whats the use of a new name if you go back to the old name?

BTW Conseco still exists heres the website:

conseco/selfservice/index.jhtml?tab=1

Mountain Dew: http://www.mountaindew.com/(please copy this link into the address bar yourself)

Its new logo is not an improvement over the old one and when seen on labels in real life it is horrible.

Even though the brand itself is recognizable and pretty much almost everybody knows how it tastes whether they like or not I have a feeling its declining in sales and on its way out unless they reinvigorate their image.

Geico: http://www.geico.com/(please copy this link into the address bar yourself)

They do have a simple logo but the most I get from their main commercials (not the motorcycle insurance ones or the Geico.com ones) is "you can save a lot of money with us!"

Has anyone seen they're new billboards? ugh. They're yellow colored and in black crude typewriter font it says "NEW LOWER RATES AT GEICO.COM" and at the bottom theres an arrow pointing also in black and inside the arrow in small (can't read until you get closer) yellow text it reads "SAVE 15% OR MORE" I have to ride by 3 of these on the bus on the way to Winsted.

okay what about the quality the quality of the insurance does that matter?

Its more than just discounts that matter for choosing the right insurance.

Verizon: Link

Its a shame theres no other ads for Verizon other than its Verizon DSL ads and Verizon Wireless ads so I can't associate as an overall communications company so far just a wireless company that has DSL. It would be nice to have ads showing Verizon communications company since thats what it truely is.

Orbitz: www.orbitz.com/

ugh, serious discount travel logo fits the image well its just its image sucks, the "Take On Orbitz" ads are really getting old.Time for a slight revamp perhaps?

Remax: www.remax.com/

sigh, the logo is hurtful on the eyes, the slogan is not great "Outstanding Agents.Outstanding Results." yawn, and whats worse is they have a remax jingle on their radio ads I'm not lying! I heard it recently and its not that great. Actually the jingle is for Remax First its terribly sounds 1990s ugh.

If you dare do want to listen to it it can be found here http://www.zebramusic.com/demo.htm (please copy this link into the address bar yourself) its the bottom one.

I think Remax need an update, its not the 1990s anymore.

On Sep.28.2005 at 04:38 PM

Mike:To me the Rand Ford logo says FOID.

Agreed and I would imagine if they implicated that logo then people would start saying when they got a new Ford "Hey check it out I got a new Foid!" LOL

You know I found out recently from reading a book on him, Rand originally wanted the UPS logo to have a rounded bottom but then he realized that sheilds should be pointed and if he did not "point" the sheild then he said quote "It would look like a pocket." imagine that....

http://img210.imageshack.us/img210/1950/upspocket8sf.png(copy and paste into address bar)

Now if he went with "no-pointed" sheild we'd might not think of him as much of genious would we?

Now that man was a genius to put common sense in front of personal aestetics. :)

another bad logo AND former company Fleet Bank:their mid 1990s logo was a bunch of swishy lines supposedly representing a "fleet of ships" its nice but its hard to get it through the maximised abtraction of the shapes it almost looks like an "M", now Fleet Bank when I remember it I think was tacking on charges on some things and asking for more money from my parents just like Webster Bank did with them.We've now gone smart and switched to Peoples Bank.

I've recently read in some book about a conceptual logo for Texas Instruments that some university I think in Virginia does each year, there was a recent "ti"concept printed in the book that would have everyone screaming "clip art" can anyone help me with this? I can't seem to find it anywhere.The logo was a time new roman style lowercase "ti" at left, a line next to that then four symbols a hand,a globe motif, a spiral,and an eye I believe .

On Nov.08.2005 at 02:37 PM

I didn't even realize there was a site out there like this. You guys kept me entertained for an hour!

I would just like opinions on the logo for Nebraska Vet Services

On Nov.17.2005 at 03:16 PM

Let's not forget the Remax logo. For Pete's sake!! It ranks up there with the old AOL logo for horrible but ubiquitous logos. It hurts my eyes everytime I see it. I'd redesign it for free just so I don't have to look at the old one!

On Jun.23.2006 at 12:13 PM

Am the the only one who thinks this thing is ugly?

I just hate how it can't decide if it's vertical or horizontal. The whole thing feels clumsy and assymetrical. What does this stand for? How does this relate to plumbing and electrical products?

The only reason we keep it is out of sheer blind mulishness. What am I saying, our name ranks among the most generic imaginable: Central Supply Company.

Zounds!

Or perhaps I'm off my rocker. Maybe it's extremely well-designed. I'm only in-house after all. ;) Please go easy on me, I'm a fledgling!

On Jun.28.2006 at 03:33 PM

I'm totally with you Jess, check this out...I'm not really a web person, but if only my boss would let go of his precious little 1984 logo..

On Jun.29.2006 at 02:18 AM

Ahem, 1984

On Jun.29.2006 at 02:22 AM

Just discovered a complete list of all marked down products at Amazon, sorted by category
and % off, ranging from 50% off to 90% off (thanks Sonja for the effort).

Actually I never thought Amazon would have articles with 90% off, but only in the category
Electronics there are more than 3000 of them - look for yourself, the list is on
http://bargains-hunter.blogspot.com/2008/02/looking-for-marked-down-prices.html
or on http://digg.com/gadgets/Actually_I_never_thought_Amazon_would_have_articles_with_90
(which is a blog of a woman who specializes in finding good deals at Amazon, like Britain’s "Jeanie").

On Feb.20.2008 at 09:44 AM

I think the Starbucks logo sucks. The siren doesn't have any connection to selling coffee. weird.

you might want to visit my blog

On Feb.11.2009 at 01:34 AM