What happens when you have a concept so good you don’t know how to dress it up? You simply choose a decent typeface, a darn good color palette and let your copywriters go crazy. That’s what Sandstrom Design did for their company site. Usually Design firms opt for eye candy galore, flash to the extreme, minimalism or whatever they feel to self indulge with. This is such a fresh and smart approach, I wish I had thought of it myself. Not much of their work is displayed, but don’t worry you will be busy enough staring at this.

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