Opinions on corporate and brand identity work.
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“script”
Reviewed
Noted
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New Logo and Identity for Delta Gamma by Ologie
Anchor Management
before
after
Reviewed Jul. 29, 2020
New Logo and Identity for Tend by Mythology
Making a Dent… ist in the Industry
New
Reviewed Jul. 27, 2020
Friday Likes 336
From Sabbath, Luminous Design Group, and Gletscher
a
b
c
Reviewed Jul. 17, 2020
New Logo and Packaging for Fellow Creatures by Classmate Studio
For Chocolate’s a Jolly Good Fellow
New
Reviewed Jun. 25, 2020
First Full Episode Drops June 23
Introducing the Brand New Podcast: The Follow-up!
read more
Announced Jun. 17, 2020
New Logo and Identity for Tweag by Brand Brothers
By Modular Demand
before
after
Reviewed Jun. 15, 2020
Friday Likes 332
From Peck Design Associates, Positivity Branding, and Olssøn Barbieri
a
b
c
Reviewed Jun. 12, 2020
New Logo and Identity for Little League by Ologie
In a League of their Own
before
after
Reviewed Jun. 11, 2020
New Master Brand for Heinz by Jones Knowles Ritchie
Beheinz Every Great Ketchup is a Great Tomato
New
Reviewed Jun. 10, 2020
New Logo and Identity for Badoo done In-house
A Change of Heart
before
after
Reviewed Jun. 8, 2020
New Logo and Identity for ecobee
The Bee’s Knees
before
after
Reviewed May. 26, 2020
New Logo and Identity for MUNCH by North
I Scream, You Scream, We All Scream for The Scream
before
after
Reviewed May. 20, 2020
New Logo and Identity for Girls Who Code by Hyperakt
The Code Less Travelled
before
after
Reviewed May. 19, 2020
New Logo, Identity, and Packaging for Hotel Tango by Young & Laramore
It Takes Two to Tango this Good
before
after
Reviewed Apr. 29, 2020
New Logo and Identity for Skyeng by Shuka
The Fast and the Forward
before
after
Reviewed Apr. 23, 2020
New Logo, Identity, and Packaging for Cadbury by Bulletproof
Signature Purple
before
after
Reviewed Apr. 15, 2020
New Logo for British American Tobacco
Blind as a BAT
before
after
Noted Apr. 7, 2020
New Logo and Identity for Blood Cancer UK by Pentagram
B Still my Beating ♥
before
after
Reviewed Apr. 7, 2020
New Logo and Identity for North Star Film Alliance by BOND
It’s Not Easy Bein’ Green Screen
New
Reviewed Apr. 6, 2020
New Logo for Lifetime
A Matter of Life and Time
before
after
Noted Mar. 26, 2020
New Logo and Identity for ORA by The Working Assembly
On Pins and Needles
New
Reviewed Mar. 18, 2020
Friday Likes 321
From Unifikat, Freytag Anderson, and Red Antler
a
b
c
Reviewed Mar. 13, 2020
New Logo, Identity, and Packaging for Left Field Brewery by CODO
Not Out of Left Field
before
after
Reviewed Mar. 10, 2020
Friday Likes 320
From Monotypo, The Studio Temporary, and With Projects
a
b
c
Reviewed Mar. 6, 2020
New Logo and Identity for The Coronet Theatre by North
System of a Crown
before
after
Reviewed Feb. 27, 2020
New Logo, Identity, and Packaging for Tong Heng by &Larry
Great Way to Tart your Day
before
after
Reviewed Feb. 24, 2020
Friday Likes 318
From Buddy-Buddy, Nice People, and Zan Inc.
a
b
c
Reviewed Feb. 21, 2020
New Logo and Identity for Mixcloud by Output
Without Missing a Beat
before
after
Reviewed Feb. 20, 2020
Friday Likes 317
From Joana Areal, Marçal Prats, and Ghost
a
b
c
Reviewed Feb. 14, 2020
New Logo and Identity for STC by Interbrand
Push Forward
before
after
Reviewed Feb. 13, 2020
New Identity for Design Market Barcelona by Naranjo-Etxeberria
Mix to the Max
New
Reviewed Feb. 11, 2020
New Logo and Identity for 305 Fitness by ēthos
Dance Dance Revolution
before
after
Reviewed Jan. 29, 2020
Friday Likes 314
From Two Times Elliott, Abraham Lule, and Moodley
a
b
c
Reviewed Jan. 24, 2020
Friday Likes 313
From Korotich, Futura, and Pendo
a
b
c
Reviewed Jan. 17, 2020
New Logo and Identity for Heights by Ragged Edge
Rugged Little Pill
New
Noted Jan. 10, 2020
2019 Year in Review
The Best and Worst Identities of 2019, Part 7: The Clickbait-iest Linked
read more
Announced Jan. 2, 2020
2019 Year in Review
The Best and Worst Identities of 2019, Part 6: The Best Friday Likes
read more
Announced Dec. 31, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 5: The Worst Noted
read more
Announced Dec. 30, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 4: The Best Noted
read more
Announced Dec. 26, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 3: The Worst Reviewed
read more
Announced Dec. 25, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 2: The Best Reviewed
read more
Announced Dec. 24, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 1: The Most Notable Reviewed & Noted
read more
Announced Dec. 23, 2019
New Logo and Packaging for Apotek 1’s Metode by Goods
No Madness to the Method
New
Noted Dec. 17, 2019
New Logo and Identity for Whereby by Heydays
Getting By
before
after
Reviewed Dec. 16, 2019
Friday Likes 310
From Futura, Kuudes, and Studio Born
a
b
c
Reviewed Dec. 13, 2019
New Logo and Identity for MOKSOP by Molto Bureau
My, Oh, M-eye
New
Reviewed Dec. 11, 2019
New Logo and Identity for Slice Beer Co by Brethren Design Co
The Slice is Right
New
Reviewed Dec. 4, 2019
New Logo and Identity for Museum of the Home by dn&co.
Mi Museum es su Casa
before
after
Reviewed Dec. 3, 2019
2019 Brand New Conference: Swag
read more
Announced Nov. 18, 2019
New Logo and Identity for DonorsChoose by Hyperakt
I Choo-Choo-Choose You
before
after
Reviewed Nov. 6, 2019
An Illustrated Overview of the 2-Day Event
2019 Brand New Conference: Summary, Sights, and Videos
read more
Announced Nov. 4, 2019
New Logo and Packaging for Daye done In-house
It’s a New Day
New
Noted Oct. 30, 2019
New Logo and Identity for Vungle by MultiAdaptor
It’s a Vungle Out There
before
after
Reviewed Oct. 29, 2019
New Logo and Identity for Aliments du Québec by lg2
Origin Story
before
after
Reviewed Oct. 24, 2019
New Logo and Packaging for Young’s by Kingdom & Sparrow
Ram Got Hops
before
after
Reviewed Oct. 9, 2019
New Logo for European Tour
Dot Your Tee
before
after
Noted Oct. 7, 2019
New Logo and Identity for LACO by Brandpie
Chamber of Secrets
before
after
Reviewed Oct. 3, 2019
New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house
Served on a Bluer Platter
before
after
Reviewed Oct. 1, 2019
Follow-up: New Logo and Identity for Strandbags by Frost* Design
You Can’t Handle the Truth
Follow-up
Reviewed Sep. 25, 2019
New Identity for A.C. Milan by DixonBaxi
Running Around in Ovals
New
Reviewed Sep. 19, 2019
New Logo and Identity for Women’s and Girls’ Emergency Centre by For The People
Home Not Alone
before
after
Reviewed Sep. 18, 2019
New Name, Logo, and Identity for Nuuly by Fuzzco
What’s Oold is Nuu Again
New
Noted Sep. 17, 2019
Interesting
What Kind of Logo is More Effective?
Link
Linked Sep. 16, 2019
New Logo and Identity for Payvision by Saffron
Mixed Messages
before
after
Reviewed Aug. 13, 2019
Follow-up: New Logo and Identity for Gimlet Media by GrandArmy
A Collage Education
Follow-up
Reviewed Aug. 12, 2019
New Logo and Identity for Claris by Siegel+Gale
Inception Light
before
after
Noted Aug. 7, 2019
New Logo and Identity for The Prince Akatoki by Interbrand
Rise and Shine
New
Reviewed Aug. 7, 2019
New Logo and Identity for Boots UK by Coley Porter Bell
These Boots Are Made for Shoppin’
before
after
Reviewed Jul. 30, 2019
Friday Likes 294
From Forma, Perky Bros, and Loonatiks
a
b
c
Reviewed Jul. 26, 2019
New Logo and Identity for Arpe by Toormix
With Every Microfibre of your Being
before
after
Reviewed Jul. 22, 2019
New Logo, Identity, and Packaging for The Flower Collective by Cast Iron Design
Hash it Out
New
Reviewed Jul. 16, 2019
New Logo and Identity for Chater-Lea by Nous House
Pedal to the Metal
before
after
Noted Jul. 11, 2019
New Logo, Identity, and On-air Look for Universal Kids by Kill 2 Birds
Round ’em Up
before
after
Noted Jul. 8, 2019
Friday Likes 291
From Glasfurd & Walker, Studio Makgill, and Luminous Design Group
a
b
c
Reviewed Jun. 28, 2019
New Logo, Identity, and Packaging for Lone Star Brewery by Switch
Texas State of Mind
before
after
Reviewed Jun. 19, 2019
New Name, Logo, and Identity for Hussle by Onwards
Hussle and Bussle
before
after
Reviewed May. 29, 2019
New Logo, Identity, and Packaging for Peppersmith by B&B Studio
Mint Condition
before
after
Reviewed May. 28, 2019
New Logo for BT by Red&White
BT Phone Home
before
after
Noted May. 20, 2019
New Logo and Packaging for Welly by Partners&Spade and Prime Studio
Get Welly Soon
New
Reviewed May. 7, 2019
New Logo, Identity, and Packaging for Dimple by Universal Favorite
Powers That Be
New
Reviewed May. 6, 2019
New Logo, Identity, and Packaging for THIS by Johnson Banks
Riddle Me This
New
Reviewed Apr. 30, 2019
New Logo and Packaging for Tillamook by Turner Duckworth
Dairy Affirmations
before
after
Reviewed Apr. 22, 2019
New Logo and Packaging for Not Your Father’s by Hype Group
Luke, I am… Thirsty
before
after
Reviewed Apr. 17, 2019
Friday Likes 283
From Triboro, Hmmm Creative Studio, and Studio Oeding
a
b
c
Reviewed Apr. 12, 2019
New Logo for Discovery Channel
The World at your Fingertips
before
after
Noted Apr. 4, 2019
Friday Likes 281
From Bang Bang, Vanderbrand, and Radical Co-operative
a
b
c
Reviewed Mar. 29, 2019
New Logo for State of Colorado done In-house
Everything but the Kitchen Sink
before
after
Noted Mar. 27, 2019
New Name, Logo, and Identity for Apostrophe by Character
Treat Yo’ Self
before
after
Reviewed Mar. 27, 2019
Friday Likes 280
From Designstudio B.O.B., CODO Design, and Studio Makgill
a
b
c
Reviewed Mar. 22, 2019
New Logo and Identity for Nurx by Koto
All Hand-drawn Fonts on Deck
before
after
Reviewed Mar. 21, 2019
New Logo and Identity for Onfido by Koto
And you are…?
before
after
Reviewed Mar. 11, 2019
Friday Likes 279
From The Nineteen, von K, and Happy FB
a
b
c
Reviewed Mar. 8, 2019
New Logos for Comic Relief and Red Nose Day by Whistlejacket
Relieved of Fun
before
after
Noted Mar. 6, 2019
New Logo and Identity for Resource by Executive
A Seat at the Table
before
after
Reviewed Mar. 4, 2019
New Logo and Identity for McKinsey by Wolff Olins
High Contrast
before
after
Reviewed Feb. 27, 2019
New Logo and Identity for Bendes by ARENAS@lab
Between a Rock and a Bent Place
before
after
Reviewed Feb. 19, 2019
New Logo and Packaging for Molson Brands by BrandOpus
Turn Back the Clock
before
after
Reviewed Jan. 24, 2019
New Identity for National Museum of Iceland by Jonsson & Lemacks and Siggi Odds
Iceland of Plenty
before
after
Reviewed Jan. 23, 2019
New Logo, Identity, and Livery for Aer Lingus by Lippincott
Shamrock On
before
after
Reviewed Jan. 22, 2019
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