Opinions on corporate and brand identity work.
A division of
UnderConsideration
.
Search
Browse
Submit
Tips/Work
Join
Mailing List
About
Search
Submit
Tips/Work
About
Join
Mailing List
By Industry
Travel
Advertising
Advocacy
Architecture
Automobile
Aviation
Charity
Consumer products
Corporate
CRM
Culture
Destinations
Development
Education
Entertainment
Environment
Fashion
Finance
Food
Government
Graphics Industry
Health
Hospitality
Insurance
Lifestyle
Logistics
Lottery
Media
Non-Profit
Nutrition
Politics
Publishing
Real Estate
Religion
Restaurant
Retailers
Software
Sports
Technology
Telecom
Transportation
Web Publication
Web Service
By Tag
Top 10 Tags
sans serif (1137)
blue (825)
uppercase (523)
red (511)
black (449)
monogram (449)
icon (431)
custom (429)
lowercase (421)
packaging (403)
See all tags
By Project Type
Before-After
Follow-up
Friday Likes
New
By Editorial Category
Reviewed
Noted
Spotted
Linked
Announced
Sponsored
Everything ever!
Go
Clear
Share ›
search results
“gotham”
Reviewed
Noted
Linked
Spotted
Announced
Sponsored
New Logo and Packaging for Gotham Greens
Spotted Jan. 17, 2020
New Logo and Identity for Museo Moderno by Estudio Garricho and Omnibus-Type
Nom Nom
before
after
Reviewed Oct. 10, 2019
New Logo and Identity for Toyota
Red Square to the Rescue
before
after
Reviewed May. 13, 2019
New Logo and Uniforms for New York Jets
It’s Hard to be Green
before
after
Noted Apr. 8, 2019
2018 Year in Review
The Best and Worst Identities of 2018, Part 3: The Worst Reviewed
read more
Announced Dec. 28, 2018
New Logo and Identity for LNER by Brand Cooke
Spike in Ridership
before
after
Reviewed Jul. 3, 2018
New Country Brand for Argentina by Futurebrand
Heading South
before
after
Reviewed Apr. 2, 2018
New Logo and Identity for Historic Houses by Johnson Banks
Home Historic Home
before
after
Reviewed Mar. 28, 2018
News
Netflix Sans
Link
Linked Mar. 23, 2018
New Logo and Packaging for Diet Coke done In-house in Collaboration with Kenyon Weston
Walk the Line
before
after
Reviewed Jan. 11, 2018
New Logo and Packaging for JUS by M — N Associates
What Juicy is What you Get
New
Reviewed Jan. 8, 2018
New Logo for RE/MAX by Camp + King
Flying Low
before
after
Reviewed Aug. 22, 2017
New Logo and Identity for Rhodes Trust by Lambie-Nairn
Put a Bird
in
it
before
after
Reviewed Jun. 22, 2017
New Logo and Identity for World of Hyatt by Wolff Olins
It’s Hyatt’s World, we are Just Sleeping in it
before
after
Reviewed Mar. 27, 2017
New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron
Picking up the Pieces
before
after
Reviewed Feb. 28, 2017
New Logo and Identity for Eurovision Song Contest 2017 by banda.agency and Republique
Beads of Glory
before
after
Reviewed Feb. 7, 2017
New Logo and Identity for Konserthuset Stockholm by Kurppa Hosk
The Sight of Music
before
after
Reviewed Jan. 24, 2017
4,476 Posts and Counting
Brand New’s 10 Year Anniversary
read more
Announced Oct. 28, 2016
43 Tickets Up for Grabs
2016 Brand New Conference: Ticket Giveaway
read more
Announced Aug. 29, 2016
New Logo and Packaging for Camden Town Brewery by Studio Juice
My Kind of Town
before
after
Reviewed Jun. 28, 2016
New Identity for 3M by Wolff Olins
Triangle-it
New
Reviewed Feb. 8, 2016
End of Year List
The Best and Worst Identities of 2015, Part 2: The Best Reviewed
read more
Announced Dec. 23, 2015
New Global Identity for Netflix by Gretel
Odds Stacked in its Favor
New
Reviewed Oct. 27, 2015
New Name, Logo, and Identity for Degroof Petercam by Base
50/50
before
after
Reviewed Oct. 20, 2015
New Name, Logo, and Identity for Morris by Pearlfisher
The Morris the Merrier
New
Reviewed Aug. 19, 2015
Friday Likes 138
From Adam&Co., MAUD, and BOND
a
b
c
Reviewed Aug. 14, 2015
New Logo and Identity for Romanian Olympic and Sports Committee by Brandient
Ro Ro Ro Your Team…
before
after
Reviewed Jun. 29, 2015
New Logo for Hillary Clinton Presidential Campaign
Hillary, Michael, and Lester
New
Reviewed Apr. 20, 2015
New Logo and Identity for Meals on Wheels America by Duffy & Partners
Special Delivery
before
after
Reviewed Mar. 23, 2015
New Logo and Identity for Prospect Park Alliance by OCD
Two Peas in a Pond
before
after
Reviewed Feb. 17, 2015
New Logo and Identity for Gemini by Big Human
Wolves of Bitcoin
New
Reviewed Feb. 4, 2015
New Logo, Identity, and Packaging for Glenfiddich by Purple
12-point Stag
before
after
Reviewed Oct. 28, 2014
New Packaging for Counter Culture Coffee done In-house
Counter Intuitive
before
after
Reviewed Oct. 9, 2014
New Logo and Identity for Tatts Group by Hulsbosch
Stars Among Us
before
after
Reviewed Aug. 21, 2014
New Name, Logo, and Identity for NOS by Wolff Olins
To: Us. From: We
before
after
Reviewed Jul. 31, 2014
New Retail Experience for USPS by GrandArmy
Shipping America
New
Reviewed Jul. 29, 2014
New Logo and Identity for SAM by Hornall Anderson
Going Ultra
before
after
Reviewed Jun. 25, 2014
New Logo and Identity for CTIL by SomeOne
Feel the Peel
New
Reviewed Jun. 24, 2014
New Logo and Identity for Gotham Writers by Hyperakt
Penciled Crusaders
before
after
Reviewed Jun. 3, 2014
New Logo, Identity, and On-Air Look for IFC by Gretel
Still On, Still Off
before
after
Reviewed May. 19, 2014
New Private Label Packaging for Whole Foods Brooklyn by Mucca
No Shop Till Brooklyn
New
Reviewed Mar. 27, 2014
New Logo, Identity, and Packaging for Epicurean by Duffy & Partners
Woody Woodpecker
before
after
Reviewed Dec. 19, 2013
Who Said What
2013 Brand New Conference: Quotes and Tweets
read more
Announced Sep. 19, 2013
New Logo and Identity for Musée de la civilisation by lg2
A Civilized Bunch
before
after
Reviewed Aug. 22, 2013
New Packaging for USPS Priority Mail
A New Hope
before
after
Reviewed Aug. 5, 2013
News
New MPAA Trailer Screens
Link
Linked Jul. 3, 2013
Oklahoma Gets its Contemporary On
Reviewed Feb. 25, 2013
Demanding More
Reviewed Feb. 12, 2013
Accion gets some Action
Reviewed Dec. 20, 2012
From Barracks with Love
Reviewed Oct. 22, 2012
Kraft Logo Gets Back in the Race
Reviewed Oct. 4, 2012
Spaceport America
Noted Jul. 16, 2012
A Swoosh is a Dish Best Not Served
Reviewed Jul. 12, 2012
There is no Gon like a Hexagon
Reviewed Apr. 19, 2012
Seagram’s Gingerly New Look
Reviewed Apr. 13, 2012
One World Trade Center’s Tip
Reviewed Apr. 12, 2012
Total Rewards, Totally Vegas
Reviewed Apr. 9, 2012
Boom Goes the Cloud
Reviewed Feb. 21, 2012
jcpenney Nails the American Look
Reviewed Jan. 26, 2012
Pull Here
Reviewed Jan. 10, 2012
AMC Network Works its Angles
Reviewed Jan. 3, 2012
São Paulo Attracts
Reviewed Dec. 2, 2011
Simple Banking, an Oxymoron Realized
Reviewed Nov. 16, 2011
Floating Soap
Reviewed Nov. 11, 2011
Be C Spired
Reviewed Nov. 7, 2011
Taking the Comedy out of Comedy
Reviewed Nov. 2, 2011
Fight Old Logos, Make New Good Ones
Reviewed Oct. 19, 2011
I’ll Toast to That. Not.
Reviewed Sep. 2, 2011
K with a Heart of Gold
Reviewed Aug. 31, 2011
Oily Wave
Reviewed Aug. 23, 2011
A Mean Pegasus
Reviewed Aug. 19, 2011
Cinemax’s New Angle
Reviewed Aug. 15, 2011
Attack of the Red Gradients
Reviewed Jul. 5, 2011
Van Gogh’s Brush Strokes
Reviewed Jun. 21, 2011
Like a Virgin
Reviewed May. 18, 2011
OCAD U, All New
Reviewed May. 6, 2011
For Immediate Release: The Transformer
Reviewed Nov. 29, 2010
OnStar gets OnGotham
Reviewed Oct. 11, 2010
Don’t Mind the Gap, or the Square
Reviewed Oct. 6, 2010
The World, Underlined
Reviewed Sep. 20, 2010
D-emocrats
Reviewed Sep. 16, 2010
Orange Tart
Reviewed Aug. 31, 2010
A More Royal Royal Opera House
Reviewed Aug. 18, 2010
So Uncool
Reviewed Jul. 23, 2010
Survey Says… Monkey!
Reviewed Jun. 29, 2010
A Working City Rises
Reviewed May. 13, 2010
New Seattle’s Best: Best-er or Worse?
Reviewed May. 12, 2010
Follow-Up: University of Waterloo
Reviewed Apr. 13, 2010
Melbourne, One Heart Too Many?
Reviewed Mar. 4, 2010
Better Bread. Better Subs. Better Logo?
Reviewed Feb. 1, 2010
New Mobile Provider Blows into Canada
Reviewed Jan. 26, 2010
Wi-Fi (and Gotham) Certified
Reviewed Oct. 30, 2009
Share ›