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New Logo and Identity for BERA by How & How
For the Foreseeable Future
![New Logo and Identity for BERA by How & How](https://www.underconsideration.com/brandnew/archives/bera_logo_before_after_a.png)
before
after
Reviewed Aug. 13, 2020
New Logo and Identity for Delta Gamma by Ologie
Anchor Management
![New Logo and Identity for Delta Gamma by Ologie](https://www.underconsideration.com/brandnew/archives/delta_gamma_logo_before_after.png)
before
after
Reviewed Jul. 29, 2020
Friday Likes 337
From Rice Creative, Auge Design, and Meat
![Friday Likes 337](https://www.underconsideration.com/brandnew/archives/friday_likes_337.jpg)
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Reviewed Jul. 24, 2020
New Logo and Identity for Waze by Pentagram
Going our Separate Waze
![New Logo and Identity for Waze by Pentagram](https://www.underconsideration.com/brandnew/archives/waze_2020_logo_before_after.png)
before
after
Reviewed Jul. 6, 2020
Follow-up: New Logo and Identity for NI by Gretel
Put Your Test Foot Forward
![Follow-up: New Logo and Identity for NI by Gretel](https://www.underconsideration.com/brandnew/archives/ni_followup_00.jpg)
Follow-up
Reviewed Jun. 29, 2020
New Broadcast Graphics for Launch America by Oxcart Assembly
NASA, We Have No Problems
![New Broadcast Graphics for Launch America by Oxcart Assembly](https://www.underconsideration.com/brandnew/archives/launch_america_00.jpg)
New
Reviewed Jun. 23, 2020
New Logo and Identity for Festik by Brand Brothers
Hot Ticket
![New Logo and Identity for Festik by Brand Brothers](https://www.underconsideration.com/brandnew/archives/festik_logo_before_after.png)
before
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Reviewed Jun. 22, 2020
New Logo and Packaging for NUMU by Pupila
Back to Square Sun
![New Logo and Packaging for NUMU by Pupila](https://www.underconsideration.com/brandnew/archives/numu_logo_new.png)
New
Reviewed Jun. 18, 2020
New Logo and Identity for Tweag by Brand Brothers
By Modular Demand
![New Logo and Identity for Tweag by Brand Brothers](https://www.underconsideration.com/brandnew/archives/tweag_logo_before_after.png)
before
after
Reviewed Jun. 15, 2020
New Logo and Identity for Little League by Ologie
In a League of their Own
![New Logo and Identity for Little League by Ologie](https://www.underconsideration.com/brandnew/archives/little_league_logo_before_after.png)
before
after
Reviewed Jun. 11, 2020
New Logo and Identity for Badoo done In-house
A Change of Heart
![New Logo and Identity for Badoo done In-house](https://www.underconsideration.com/brandnew/archives/badoo_2020_logo_before_after.png)
before
after
Reviewed Jun. 8, 2020
New Logo and Identity for Move United by Superunion
United We Sport
![New Logo and Identity for Move United by Superunion](https://www.underconsideration.com/brandnew/archives/move_united_logo_before_after.png)
before
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Reviewed May. 28, 2020
New Identity for Puffin by Crush Creative
Dream a not Little Dream
![New Identity for Puffin by Crush Creative](https://www.underconsideration.com/brandnew/archives/puffin_2020_00_a.jpg)
New
Reviewed May. 18, 2020
New Logo and Identity for Practical Action by NB
Practical Makes Perfect
![New Logo and Identity for Practical Action by NB](https://www.underconsideration.com/brandnew/archives/practical_action_logo_before_after_a.png)
before
after
Reviewed May. 13, 2020
Friday Likes 327
From Unified Brands, Dutchscot, and Switch
![Friday Likes 327](https://www.underconsideration.com/brandnew/archives/friday_likes_327.jpg)
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Reviewed May. 8, 2020
New Logo and Identity for Design Pasar by Foreign Policy
It’s a Seller’s Market
![New Logo and Identity for Design Pasar by Foreign Policy](https://www.underconsideration.com/brandnew/archives/design_pasar_logo_new.png)
New
Reviewed May. 6, 2020
New Logo and Identity for BOO by Rice
OO Brother, Where Art Thou?
![New Logo and Identity for BOO by Rice](https://www.underconsideration.com/brandnew/archives/boo_streetwear_logo_before_after.png)
before
after
Reviewed Apr. 27, 2020
New Logo and Identity for Skyeng by Shuka
The Fast and the Forward
![New Logo and Identity for Skyeng by Shuka](https://www.underconsideration.com/brandnew/archives/skyeng_logo_before_after.png)
before
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Reviewed Apr. 23, 2020
New Name, Logo, and Identity for Huma by Koto
Mapping the Huma Gradient
![New Name, Logo, and Identity for Huma by Koto](https://www.underconsideration.com/brandnew/archives/huma_logo_before_after.jpg)
before
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Reviewed Apr. 20, 2020
Friday Likes 324
From Regular Practice, Jo Cutri Studio, and Placeholder
![Friday Likes 324](https://www.underconsideration.com/brandnew/archives/friday_likes_324.jpg)
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Reviewed Apr. 17, 2020
New Logo and Identity for SuperShe by &Walsh
The Future is Super
![New Logo and Identity for SuperShe by &Walsh](https://www.underconsideration.com/brandnew/archives/supershe_logo_before_after.png)
before
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Reviewed Apr. 13, 2020
Friday Likes 323
From Human, Herman-Scheer, and Shift
![Friday Likes 323](https://www.underconsideration.com/brandnew/archives/friday_likes_323.jpg)
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Reviewed Apr. 3, 2020
New Logo and Identity for Covariant by Pentagram
Twist and Sort
![New Logo and Identity for Covariant by Pentagram](https://www.underconsideration.com/brandnew/archives/covariant_logo_new.png)
New
Reviewed Apr. 2, 2020
New Logo and Identity for Jigsaw by Upperquad
War and Piece
![New Logo and Identity for Jigsaw by Upperquad](https://www.underconsideration.com/brandnew/archives/jigsaw_logo_before_after.png)
before
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Reviewed Mar. 31, 2020
Friday Likes 322
From Toro Pinto, Sociedad Anónima, and Alejandro Gavancho
![Friday Likes 322](https://www.underconsideration.com/brandnew/archives/friday_likes_322.jpg)
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Reviewed Mar. 27, 2020
New Logo and Identity for Institut Ramon Llull by Toormix
Glass Half Llull
![New Logo and Identity for Institut Ramon Llull by Toormix](https://www.underconsideration.com/brandnew/archives/institut_ramon_lull_logo_before_after.png)
before
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Reviewed Mar. 26, 2020
New Logo and Identity for ORA by The Working Assembly
On Pins and Needles
![New Logo and Identity for ORA by The Working Assembly](https://www.underconsideration.com/brandnew/archives/ora_spa_logo_new.png)
New
Reviewed Mar. 18, 2020
Friday Likes 320
From Monotypo, The Studio Temporary, and With Projects
![Friday Likes 320](https://www.underconsideration.com/brandnew/archives/friday_likes_320.jpg)
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Reviewed Mar. 6, 2020
New Logo and Identity for Majority by Bold
Power for the Minority
![New Logo and Identity for Majority by Bold](https://www.underconsideration.com/brandnew/archives/majority_logo_new.png)
New
Reviewed Mar. 5, 2020
New Logo and Identity for Pleo by Koto
Power to the Pleople
![New Logo and Identity for Pleo by Koto](https://www.underconsideration.com/brandnew/archives/pleo_logo_before_after.png)
before
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Reviewed Mar. 4, 2020
New Logo and Identity for The Coronet Theatre by North
System of a Crown
![New Logo and Identity for The Coronet Theatre by North](https://www.underconsideration.com/brandnew/archives/coronet_theatre_logo_before_after.png)
before
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Reviewed Feb. 27, 2020
New Logo and Identity for Mixcloud by Output
Without Missing a Beat
![New Logo and Identity for Mixcloud by Output](https://www.underconsideration.com/brandnew/archives/mixcloud_logo_before_after_a.png)
before
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Reviewed Feb. 20, 2020
New Logo and Identity for Guta by M — N Associates
A Breath of Fresh Chair
![New Logo and Identity for Guta by M -- N Associates](https://www.underconsideration.com/brandnew/archives/guta_logo_before_after.png)
before
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Reviewed Feb. 18, 2020
New Logo and Identity for STC by Interbrand
Push Forward
![New Logo and Identity for STC by Interbrand](https://www.underconsideration.com/brandnew/archives/stc_logo_before_after.jpg)
before
after
Reviewed Feb. 13, 2020
New Logo, Identity, and Packaging for MUTHA by Character
Word to your…
![New Logo, Identity, and Packaging for MUTHA by Character](https://www.underconsideration.com/brandnew/archives/mutha_logo_new.png)
New
Reviewed Feb. 12, 2020
Friday Likes 316
From Pendo, Bala, and Poke.
![Friday Likes 316](https://www.underconsideration.com/brandnew/archives/friday_likes_316.jpg)
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Reviewed Feb. 7, 2020
New Logo for Tripadvisor by Mother Design
Power Trip
![New Logo for Tripadvisor by Mother Design](https://www.underconsideration.com/brandnew/archives/tripadvisor_logo_before_after_a.png)
before
after
Reviewed Jan. 30, 2020
New Logo and Identity for Equinox Hotels by COLLINS
Split Personality
![New Logo and Identity for Equinox Hotels by COLLINS](https://www.underconsideration.com/brandnew/archives/equinox_hotels_logo_new.png)
New
Reviewed Jan. 23, 2020
New Logo and Packaging for Byte Bars by Cast Iron Design
Byte your Tongue
![New Logo and Packaging for Byte Bars by Cast Iron Design](https://www.underconsideration.com/brandnew/archives/byte_bars_logo_new.png)
New
Reviewed Jan. 22, 2020
New Logo and Identity for GoDaddy done In-house
All Systems Go
![New Logo and Identity for GoDaddy done In-house](https://www.underconsideration.com/brandnew/archives/godaddy_2020_logo_before_after.png)
before
after
Reviewed Jan. 15, 2020
New Logo and Identity for Sloy done In-house
Oy Vey
![New Logo and Identity for Sloy done In-house](https://www.underconsideration.com/brandnew/archives/sloy_logo_new.jpg)
New
Reviewed Jan. 9, 2020
New Logo and Identity for Rundle Mall by Simple
Balls to the Wall
![New Logo and Identity for Rundle Mall by Simple](https://www.underconsideration.com/brandnew/archives/rundle_mall_logo_before_after.png)
before
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Reviewed Jan. 8, 2020
2019 Year in Review
The Best and Worst Identities of 2019, Part 6: The Best Friday Likes
![The Best and Worst Identities of 2019, Part 6: The Best Friday Likes](https://www.underconsideration.com/brandnew/archives/Best_and_Worst_Brand_New_2019_Title_Part6_FridayLikes_Best.jpg)
read more
Announced Dec. 31, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 5: The Worst Noted
![The Best and Worst Identities of 2019, Part 5: The Worst Noted](https://www.underconsideration.com/brandnew/archives/Best_and_Worst_Brand_New_2019_Title_Part5_Noted_Worst.jpg)
read more
Announced Dec. 30, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 4: The Best Noted
![The Best and Worst Identities of 2019, Part 4: The Best Noted](https://www.underconsideration.com/brandnew/archives/Best_and_Worst_Brand_New_2019_Title_Part4_Noted_Best.jpg)
read more
Announced Dec. 26, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 3: The Worst Reviewed
![The Best and Worst Identities of 2019, Part 3: The Worst Reviewed](https://www.underconsideration.com/brandnew/archives/Best_and_Worst_Brand_New_2019_Title_Part3_Reviewed_Worst.jpg)
read more
Announced Dec. 25, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 2: The Best Reviewed
![The Best and Worst Identities of 2019, Part 2: The Best Reviewed](https://www.underconsideration.com/brandnew/archives/Best_and_Worst_Brand_New_2019_Title_Part2_Reviewed_Best.jpg)
read more
Announced Dec. 24, 2019
Friday Likes 311
From Abraham Lule, Onion Design Associates, and Guud Studio
![Friday Likes 311](https://www.underconsideration.com/brandnew/archives/friday_likes_311.jpg)
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Reviewed Dec. 20, 2019
New Logo and Identity for MAAM by Moth Design
Just the Facts, Ma’am
![New Logo and Identity for MAAM by Moth Design](https://www.underconsideration.com/brandnew/archives/maam_logo_new.png)
New
Noted Dec. 19, 2019
New Logo and Identity for Whereby by Heydays
Getting By
![New Logo and Identity for Whereby by Heydays](https://www.underconsideration.com/brandnew/archives/whereby_logo_before_after.png)
before
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Reviewed Dec. 16, 2019
Friday Likes 310
From Futura, Kuudes, and Studio Born
![Friday Likes 310](https://www.underconsideration.com/brandnew/archives/friday_likes_310.jpg)
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Reviewed Dec. 13, 2019
New Logo and Identity for Expograph by Brand Brothers
Expo Marks the Spot
![New Logo and Identity for Expograph by Brand Brothers](https://www.underconsideration.com/brandnew/archives/expograph_logo_before_after.png)
before
after
Reviewed Dec. 12, 2019
New Logo and Identity for Warner Bros. by Pentagram
Nice Shield Bruh
![New Logo and Identity for Warner Bros. by Pentagram](https://www.underconsideration.com/brandnew/archives/warner_bros_logo_before_after.jpg)
before
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Reviewed Nov. 18, 2019
New Logo and Identity for Zooba by &Walsh
From Egypt with Love
![New Logo and Identity for Zooba by &Walsh](https://www.underconsideration.com/brandnew/archives/zooba_logo_before_after.png)
before
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Reviewed Nov. 14, 2019
New Logo and Identity for Vagina Museum by Passport
Now Open to the Pubic
![New Logo and Identity for Vagina Museum by Passport](https://www.underconsideration.com/brandnew/archives/vagina_museum_logo_before_after.png)
before
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Reviewed Nov. 11, 2019
New Logo for Extensis
Data Mining
![New Logo for Extensis](https://www.underconsideration.com/brandnew/archives/extensis_2019_logo_before_after.png)
before
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Noted Nov. 8, 2019
Friday Likes 307
From Alizée Freudenthal, Studio Lowrie, and Studio L’Ami
![Friday Likes 307](https://www.underconsideration.com/brandnew/archives/friday_likes_307.jpg)
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Reviewed Nov. 8, 2019
New Logo for Vox Media by Triboro and In-house
Boom Vox
![New Logo for Vox Media by Triboro and In-house](https://www.underconsideration.com/brandnew/archives/voxmedia_2019_logo_before_after.png)
before
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Noted Nov. 7, 2019
New Logo and Identity for Kroger by DDB
The OG of Weird Logos
![New Logo and Identity for Kroger by DDB](https://www.underconsideration.com/brandnew/archives/kroger_logo_before_after.png)
before
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Reviewed Nov. 7, 2019
New Logo and Identity for DonorsChoose by Hyperakt
I Choo-Choo-Choose You
![New Logo and Identity for DonorsChoose by Hyperakt](https://www.underconsideration.com/brandnew/archives/donors_choose_logo_before_after.png)