Opinions on corporate and brand identity work.
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Reviewed
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New Logo and Identity for Lot61 by Smörgåsbord
Wait ’til you get a Lot of this one
before
after
Reviewed Aug. 12, 2020
New Logo for Mars2020 by House of van Schneider
R’over the Moon
New
Noted Jul. 31, 2020
Friday Likes 338
From Studio MPLS, Wade and Leta, and Boldly
a
b
c
Reviewed Jul. 31, 2020
New Logo and Identity for Una Europa by Base Design
All for Una and Una for All
before
after
Reviewed Jul. 30, 2020
New Logo and Identity for The Royal Melbourne Hospital by Principals
All Things Being Royal
before
after
Noted Jul. 23, 2020
New Logo and Packaging for King Arthur Baking Company by Little
The King is Bread, Long Live the King!
before
after
Reviewed Jul. 21, 2020
New Logo and Identity for Royal Academy of Music by Johnson Banks
A Subtle Crescendo
before
after
Reviewed Jul. 20, 2020
New Logo and Identity for Regent’s Place by DixonBaxi
Everything in its Place
before
after
Reviewed Jul. 15, 2020
New Logo and Packaging for Amstel by Elmwood
Ring Out the Old
before
after
Reviewed Jul. 13, 2020
New Logo and Identity for British Geological Survey by Threerooms
Below and Beyond
before
after
Noted Jul. 9, 2020
New Logo and Identity for Oklahoma Christian University by Switch
Everything’s A-OC
before
after
Reviewed Jul. 8, 2020
New Logo and Identity for Waze by Pentagram
Going our Separate Waze
before
after
Reviewed Jul. 6, 2020
New Logo and Packaging for Fellow Creatures by Classmate Studio
For Chocolate’s a Jolly Good Fellow
New
Reviewed Jun. 25, 2020
New Broadcast Graphics for Launch America by Oxcart Assembly
NASA, We Have No Problems
New
Reviewed Jun. 23, 2020
Friday Likes 333
From Abraham Lule, Surchip and Juan Caicedo, and Tátil Design
a
b
c
Reviewed Jun. 19, 2020
New Logo and Identity for Tweag by Brand Brothers
By Modular Demand
before
after
Reviewed Jun. 15, 2020
New Master Brand for Heinz by Jones Knowles Ritchie
Beheinz Every Great Ketchup is a Great Tomato
New
Reviewed Jun. 10, 2020
New Logo and Identity for Foot Locker by Jones Knowles Ritchie
The Empire Stripes Back
before
after
Reviewed Jun. 9, 2020
Friday Likes 331
From Heavy, Pop & Pac, and studio NUR
a
b
c
Reviewed Jun. 5, 2020
New Logo and Identity for Warsaw Ghetto Museum by DADADA studio
Naming Names
New
Reviewed Jun. 3, 2020
New Logo and Identity for Kanga by Chris Ganz Designs
Cool It
before
after
Noted May. 22, 2020
New Logo and Identity for Schuh by Snask
Unschuhre About this One
before
after
Reviewed May. 21, 2020
Interesting
Craft Beer Branding Trends — Decade Edition
Link
Linked May. 13, 2020
New Logo and Packaging for Hanayu by EIGA
Serenity Now
New
Reviewed Apr. 21, 2020
New Logo and Identity for Ably by Heydays
Dawn of the Bed
before
after
Noted Apr. 20, 2020
New Look for Think 2020 by FIELD
Seeing Colors
New
Reviewed Apr. 16, 2020
Archival
Letterform Archive Online
Link
Via
Linked Apr. 14, 2020
New Logo and Packaging for Swoon Mixers done In-House in collaboration with CENTER
Far Side of the Swoon
before
after
Reviewed Apr. 8, 2020
New Logo and Identity for Blood Cancer UK by Pentagram
B Still my Beating ♥
before
after
Reviewed Apr. 7, 2020
New Logo and Identity for Covariant by Pentagram
Twist and Sort
New
Reviewed Apr. 2, 2020
New Logo and Identity for Jigsaw by Upperquad
War and Piece
before
after
Reviewed Mar. 31, 2020
New Logo and Identity for ORA by The Working Assembly
On Pins and Needles
New
Reviewed Mar. 18, 2020
Friday Likes 321
From Unifikat, Freytag Anderson, and Red Antler
a
b
c
Reviewed Mar. 13, 2020
New Logo and Identity for Thames & Hudson by Pentagram
Like Two Dolphins in a Pod
before
after
Noted Mar. 12, 2020
New Logo and Identity for HyperloopTT by Saffron
Keep Me in the Loop
before
after
Reviewed Mar. 12, 2020
Friday Likes 320
From Monotypo, The Studio Temporary, and With Projects
a
b
c
Reviewed Mar. 6, 2020
New Identity for DICE done In-house
Good Vibrations
New
Noted Mar. 5, 2020
New Logo and Identity for Sing King by Nomad
The King is Dead, Long Sing the King!
before
after
Reviewed Feb. 25, 2020
Follow-up: New Logo and Identity for Eventbrite by Moving Brands
The Present Looks Tepidly Lit
Follow-up
Noted Feb. 21, 2020
New Logo for Searchspring
Spotted Feb. 10, 2020
New Logo and Identity for Multiply by Ragged Edge
Beg, Burrow, or Steal
before
after
Reviewed Feb. 10, 2020
Litwin Law
Start Smart! Vet Your Trademarks with Litwin Law
read more
Posted Feb. 10, 2020
Friday Likes 316
From Pendo, Bala, and Poke.
a
b
c
Reviewed Feb. 7, 2020
New Logo and Identity for Acapulco Padel & Club by Bedow
Hole in One
New
Reviewed Feb. 6, 2020
New Logo and Identity for Royal Astronomical Society by Johnson Banks
Shoot for the Stars
before
after
Reviewed Feb. 3, 2020
Interesting
Will it Reduce?
Link
Linked Jan. 17, 2020
New Logo and Identity for Klaipeda University by Andstudio
Making Waves
before
after
Noted Jan. 17, 2020
WhatFontIs.com
The Right Fonts are Coming with WhatFontIs.com
read more
Posted Jan. 13, 2020
New Logo and Identity for Sloy done In-house
Oy Vey
New
Reviewed Jan. 9, 2020
New Logo and Identity for Fisher-Price by Pentagram
The Price is Right
before
after
Reviewed Jan. 7, 2020
Friday Likes 311
From Abraham Lule, Onion Design Associates, and Guud Studio
a
b
c
Reviewed Dec. 20, 2019
New Logo and Identity for ATLAS by Berger & Föhr
It’s A-okay
before
after
Noted Dec. 12, 2019
New Logo and Identity for MOKSOP by Molto Bureau
My, Oh, M-eye
New
Reviewed Dec. 11, 2019
Friday Likes 309
From Caserne, Dutchscot, and Oscar Bastidas
a
b
c
Reviewed Dec. 6, 2019
New Logo for PBS by Lippincott
Future-facing
before
after
Noted Nov. 5, 2019
New Logo and Identity for Project Management Institute by Superunion
Expectation Management
before
after
Reviewed Nov. 4, 2019
New Logo and Packaging for Daye done In-house
It’s a New Day
New
Noted Oct. 30, 2019
New Logo and Identity for Museo Moderno by Estudio Garricho and Omnibus-Type
Nom Nom
before
after
Reviewed Oct. 10, 2019
New Logo and Identity for Breast Cancer Now by Wolff Olins
Deep Embrace
before
after
Noted Oct. 9, 2019
Interesting
Candidate Logo Survey
Link
Linked Oct. 7, 2019
New Logo and Identity for Skyscanner by Koto
I See Sun-tanning People
before
after
Reviewed Sep. 30, 2019
New Logo and Identity for Yahoo! by Pentagram
Ya… who?
before
after
Reviewed Sep. 24, 2019
New Logo and Identity for Sounds of Saving by Red Peak
Put a Spin on It
before
after
Noted Sep. 23, 2019
New Logo and Identity for Women’s and Girls’ Emergency Centre by For The People
Home Not Alone
before
after
Reviewed Sep. 18, 2019
New Logo and Identity for CAOP by Mohamed Samir
Connect the Dots
before
after
Noted Sep. 3, 2019
New Logo, Identity, and Packaging for Jacobsen by Montdor
Better with Age
before
after
Reviewed Aug. 26, 2019
New Logo and Identity for Thrive Media Group by Ahoy
From the Inside Out
before
after
Reviewed Aug. 22, 2019
New Logo and Identity for Rice University by Hawkeye
Day Owl
before
after
Noted Aug. 12, 2019
New Logo and Identity for Common App by Tomorrow Partners
There is an App for That
before
after
Noted Aug. 6, 2019
New Logo, Identity, and Packaging for Grey Goose by Ragged Edge
One Flew Over the Goose’s Nest
before
after
Reviewed Aug. 6, 2019
New Logo and Identity for Founders Pledge by Mast
Show me the Arrow (and the Money)
before
after
Noted Jul. 3, 2019
New Logo and Identity for Northland Community College and Northland Pioneers by Object
Space Jam
before
after
Reviewed Jun. 26, 2019
New Name, Logo, and Identity for Marble by Jones Knowles Ritchie
Data Breach
New
Noted May. 21, 2019
New Logo and Identity for Foilco by Studio DBD
To the Victor Belong the Foils
before
after
Reviewed May. 21, 2019
New Logo and Identity for KBR by Teamm, Dyncomm, and Oilinwater
Good Timing
before
after
Noted May. 14, 2019
New Logo and Identity for Université de Paris by Graphéine
In One Eiffel Swoop
before
after
Noted Apr. 30, 2019
New Logo, Identity, and Packaging for THIS by Johnson Banks
Riddle Me This
New
Reviewed Apr. 30, 2019
Interesting
U.S. Gov Web Design Language
Link
Via
Linked Apr. 26, 2019
New Logo and Identity for El Paso Opera by Mast
Step It Uuuuuuuuup
before
after
Reviewed Apr. 24, 2019
New Logo and Identity for Pete Buttigieg by Hyperakt
Water Under the Bridge
New
Reviewed Apr. 15, 2019
New Logo and Identity for The Ocean Race by Mucho
Around the World in Speedy Ways
before
after
Reviewed Apr. 9, 2019
New Logo and Uniforms for New York Jets
It’s Hard to be Green
before
after
Noted Apr. 8, 2019
New Logo for Zillow
On the Downlow
before
after
Noted Apr. 3, 2019
New Logo and Identity for Vrbo by FÖDA
And Ver-boh was its Name-oh
before
after
Reviewed Apr. 3, 2019
New Logo and Identity for Alexandra Palace by Lovers
Archery
before
after
Reviewed Mar. 26, 2019
New Logo and Identity for Live Wire Park by Self-titled
It’s Hard to be Green
New
Reviewed Mar. 25, 2019
Nice
Book on Munich ’72 Olympics
Link
Via
Linked Mar. 18, 2019
New Logo and Identity for CBRE Build done In-house
If you Builder it, they will Come
New
Reviewed Feb. 18, 2019
New Logo and Identity for Dorsia by ueno
This Little Pinky
New
Noted Feb. 13, 2019
New Logo and Identity for Montréal Alouettes by GRDN Studio
It’s a Bird… It’s a Plane…
before
after
Reviewed Feb. 5, 2019
Friday Likes 275
From Rice Creative, CFC, and BANGBANG
a
b
c
Reviewed Feb. 1, 2019
New Logo and Identity for Northeastern University by Upstatement
To the Power of N
before
after
Reviewed Jan. 31, 2019
New Logo and Identity for ILGA by Joana Vieira
It’s a Colorful World After All
before
after
Reviewed Jan. 29, 2019
New Logo and Packaging for Grado Labs by High Tide
Get Your Head(phone) in the Game
before
after
Reviewed Jan. 28, 2019
New Identity for Torrens University by SomeOne
Less is Morph
New
Noted Jan. 23, 2019
Interesting
F1 Logo Appreciation
Link
Linked Jan. 16, 2019
New Name, Logo, and Identity for Versus Arthritis by Re
Putting up a Fight
before
after
Reviewed Jan. 15, 2019
New Logo and Identity for The Mill by UnderConsideration
No Milling About
New
Reviewed Jan. 9, 2019
2018 Year in Review
The Best and Worst Identities of 2018, Part 1: The Most Notable Reviewed & Noted
read more
Announced Dec. 24, 2018
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