Opinions on corporate and brand identity work.
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“fitness”
Reviewed
Noted
Linked
Spotted
Announced
Sponsored
New Logo and Identity for Move United by Superunion
United We Sport
before
after
Reviewed May. 28, 2020
New Logo, Advertising, and Packaging for Iron City Beer by Top Hat
I ’ron, You ’ron, We all ’ron for Iron City
before
after
Reviewed May. 27, 2020
New Logo and Identity for 305 Fitness by ēthos
Dance Dance Revolution
before
after
Reviewed Jan. 29, 2020
New Logo and Identity for Equinox Hotels by COLLINS
Split Personality
New
Reviewed Jan. 23, 2020
New Logo and Identity for Eight Sleep by Interesting Development
The Sleepful Eight
before
after
Reviewed Dec. 18, 2019
New Logo and Identity for Reebok done In-house with Darrin Crescenzi
’Bok to the Future
before
after
Reviewed Nov. 12, 2019
New Name, Logo, and Identity for Hussle by Onwards
Hussle and Bussle
before
after
Reviewed May. 29, 2019
Friday Likes 284
From Club, Matchbox Studio, and URFD
a
b
c
Reviewed Apr. 19, 2019
New Logo for Rowing Canada Aviron by They
Row, Row, Row your Boat Gently Down the Maple Leaf
before
after
Noted Nov. 13, 2018
New Logo and Identity for ClassPass done In-house with Triboro
Step Up your Game
before
after
Noted Jul. 19, 2018
New Logo and Identity for The Athlete’s Foot (Australia) by Re
On the Grid
before
after
Reviewed Jun. 27, 2018
New Logo for Comfort by Landor
Getting Out of its Comfort Zone
before
after
Noted May. 4, 2018
New Logo and Identity for American Council on Exercise (ACE) done In-house
Legs for Days
before
after
Noted Jan. 8, 2018
New Logo and Packaging for Exo by Gander
Pumped for Crickets
before
after
Reviewed Sep. 26, 2017
News
No Jump for You
Link
Linked Jul. 5, 2017
Decker Design
Come Share our Workspace
read more
Posted Apr. 24, 2017
New Logo and Identity for NYSC, WSC, BSC, and PSC, by Kettle
Oval
asting Love
before
after
Noted Nov. 14, 2016
New Logo and Identity for Meetup by Sagmeister & Walsh
Swarm to Meet You
before
after
Reviewed Oct. 3, 2016
New Name, Logo, and Identity for Evergy by Weimark Branding
Forever and Ever… Gy
New
Reviewed Sep. 27, 2016
New Logo for Fitbit
Dots Mark the Spot
before
after
Noted Jan. 6, 2016
New Logo for Pure Gym
We are here to Blob you up
before
after
Noted Nov. 9, 2015
New Logo for Runkeeper
Run, Keeper, Run!
before
after
Noted Jul. 24, 2015
New Logo for Jazzercise by CBX
None of that Jazz
before
after
Noted Jan. 8, 2015
New Logo for MSN
The Butterfly Effect
before
after
Noted Oct. 8, 2014
New Logo and Identity for Equinox by The Partners
Lifestyles of the Rich and Ripped
before
after
Reviewed Jun. 10, 2014
New Logo for Reebok
The Symbol Formerly Known as Logo
before
after
Reviewed Mar. 4, 2014
New Logo and Identity for Fitness First by The Clearing
1 + F = BFFs
before
after
Reviewed Jan. 15, 2014
League of American Bicyclists
Noted May. 7, 2013
Rebel
Noted Dec. 3, 2012
Lark
Noted Nov. 30, 2012
New York Road Runners
Noted Nov. 7, 2011
The Kansas City Wizards’ Last Trick
Reviewed Nov. 23, 2010
Gimme an “m,” now Gimme an “m,” now …
Reviewed Aug. 24, 2009
AdvoCating Swooshery
Reviewed May. 15, 2007
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