Opinions on corporate and brand identity work.
A division of
UnderConsideration
.
Search
Browse
Submit
Tips/Work
Join
Mailing List
About
Search
Submit
Tips/Work
About
Join
Mailing List
By Industry
Travel
Advertising
Advocacy
Architecture
Automobile
Aviation
Charity
Consumer products
Corporate
CRM
Culture
Destinations
Development
Education
Entertainment
Environment
Fashion
Finance
Food
Government
Graphics Industry
Health
Hospitality
Insurance
Lifestyle
Logistics
Lottery
Media
Non-Profit
Nutrition
Politics
Publishing
Real Estate
Religion
Restaurant
Retailers
Software
Sports
Technology
Telecom
Transportation
Web Publication
Web Service
By Tag
Top 10 Tags
sans serif (1137)
blue (825)
uppercase (523)
red (511)
black (449)
monogram (449)
icon (431)
custom (429)
lowercase (421)
packaging (403)
See all tags
By Project Type
Before-After
Follow-up
Friday Likes
New
By Editorial Category
Reviewed
Noted
Spotted
Linked
Announced
Sponsored
Everything ever!
Go
Clear
Share ›
search results
“crest”
Reviewed
Noted
Linked
Spotted
Announced
Sponsored
New Logo and Identity for Rangers Football Club by See Saw Creative
The Lion’s Share
before
after
Reviewed Jul. 23, 2020
New Logo and Identity for Iceland National Football Team by Brandenburg
Do Not Fuck with the Icelandic
before
after
Reviewed Jul. 2, 2020
New Logos for Los Angeles Rams by Nike GIG
Horn to be Wild
before
after
Noted Mar. 24, 2020
Sad
Follow-up: Watford FC Crest Contest
Link
Linked Jan. 24, 2020
New Logo and Identity for CEV by Alphabet
Uncanny Volley
before
after
Reviewed Jan. 14, 2020
Interesting
Candidate Logo Survey
Link
Linked Oct. 7, 2019
New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house
Served on a Bluer Platter
before
after
Reviewed Oct. 1, 2019
New Logo and Identity for Premiere Lacrosse League (and Teams) by We Are Bill
Lacrosse-eyed
New
Reviewed Jul. 28, 2019
Sad
Watford FC Crest Contest
Link
Linked Jun. 25, 2019
New Logo and Identity for Saint Kate Arts Hotel by One Design Company
Square Peg in an Oval Hole
New
Reviewed Jun. 20, 2019
New Logo and Identity for Bristol City FC by Mr B & Friends
Round Robin
before
after
Reviewed Apr. 4, 2019
New Logo and Identity for Vrbo by FÖDA
And Ver-boh was its Name-oh
before
after
Reviewed Apr. 3, 2019
News
You are Not Batman
Link
Via
Linked Mar. 21, 2019
New Crest for FC Cincinnati by Interbrand
Yasss Queen… City
before
after
Reviewed Nov. 13, 2018
News
FC Barcelona Logo May No Go
Link
Linked Oct. 23, 2018
New Crest and Identity for FC Barcelona by Summa
Barça gets Versed in Digital Reproduction
before
after
Reviewed Oct. 2, 2018
News
The Man who Cried Wolf
Link
Via
Linked Aug. 14, 2018
New Logo for Clube de Regatas do Flamengo by Fabio Lopez
Fan the Flame-ngo
before
after
Noted Jun. 19, 2018
News
Naval Gazing
Link
Linked Jun. 18, 2018
New Logo and Identity for Helsinki by Werklig
All Helsinki Breaks Loose
New
Reviewed May. 15, 2018
New Logo and Identity for UK Parliament by SomeOne
Gate of Thrones
before
after
Reviewed Mar. 22, 2018
New Logo and Identity for Rückl by Studio Najbrt
A Stork Contrast
before
after
Reviewed Feb. 6, 2018
New Crest for Leeds United F.C.
Chest Pains
before
after
Noted Jan. 25, 2018
New Logo, Identity, and Packaging for Chernigivske by Reynolds and Reyner
Ch-ch-Ч-changes
before
after
Reviewed Jan. 18, 2018
2017 Year in Review
The Best and Worst Identities of 2017, Part 2: The Best Reviewed
read more
Announced Dec. 25, 2017
2017 Year in Review
The Best and Worst Identities of 2017, Part 1: The Most Notable Reviewed & Noted
read more
Announced Dec. 22, 2017
Friday Likes 226
From Block Club, Eggplant Factory, and LOCO Studio
a
b
c
Reviewed Nov. 10, 2017
News
Oh Boy
Link
Linked Jul. 27, 2017
Nice
Lionesses Lions No More
Link
Via
Linked Jul. 20, 2017
Friday Likes 207
From Farmgroup, brandcraft, and Studio Beau
a
b
c
Reviewed May. 26, 2017
New Logo and Identity for Oregon State University by Pentagram
Beaver Fever
before
after
Reviewed May. 11, 2017
Nice
Football Crest Heaven
Link
Linked Feb. 28, 2017
Interesting
Future of Soccer Crests
Link
Via
Linked Feb. 8, 2017
New Logo and Identity for Juventus by Interbrand
Stripped Stripes
before
after
Reviewed Jan. 17, 2017
Friday Likes 189
From Werner Design Werks, Snask, and Requena
a
b
c
Reviewed Jan. 6, 2017
New Logo and Identity for Powerleague by Music
Fifty Shades of Shield
before
after
Reviewed Aug. 16, 2016
New Logo and Identity for Equestrian Canada by Hulse & Durrell
Walk a Mile in their Shoes
before
after
Reviewed Jul. 18, 2016
Nice
Painted Crests
Link
Linked Jun. 19, 2016
New Logo and Identity for Ravensbourne by NB
fRaming Device
before
after
Reviewed Jun. 8, 2016
New Logo and Identity for Budapest by Budapesti Városarculati
A River Runs Through it
before
after
Reviewed Mar. 22, 2016
Interesting
The People’s Crest
Link
Linked Mar. 2, 2016
New Logo and Type Family for U.S. Soccer by Nike and Type Supply
Striking Stripes
before
after
Reviewed Mar. 1, 2016
New Logo for Los Angeles Football Club by Tue Nguyen and Matthew Wolff
Winging It
New
Reviewed Jan. 11, 2016
New Logo for Gregory Mountain Products
She’ll Be Coming Diagonally ’Round the Mountain
before
after
Noted May. 19, 2015
(APRIL FOOLS’) New Logo and Identity for Roma Capitale by Inarea
Me, Myself, and Rome
before
after
Reviewed Apr. 1, 2015
New Name, Logo, and Identity for Curling Canada by Hulse & Durrell
In Da House!
before
after
Reviewed Mar. 25, 2015
Quirky
Liverpool Runs on Donuts
Link
Linked Mar. 4, 2015
New Logo and Identity for Charleroi by Pam et Jenny
Crowned
before
after
Reviewed Mar. 3, 2015
New Logo for USL
Down the Middle
before
after
Reviewed Feb. 12, 2015
New Logo for NRDC by Ross Bruggink
Bear Goes on the Offense
before
after
Noted Feb. 6, 2015
Quirky
Design a Submarine Logo
Link
Linked Jan. 5, 2015
End of Year List
The Best and Worst Identities of 2014, Part 3: The Best Noted
read more
Announced Dec. 26, 2014
New Logo and Packaging for Don Q by TracyLocke
On Cue
before
after
Reviewed Oct. 29, 2014
New Logo and Identity for K•Swiss done In-house
Going Up
before
after
Reviewed Oct. 22, 2014
New Logo for MLS by Athletics and Berliner Benson
Who’s Got Next? Soccer, that’s Who.
before
after
Reviewed Sep. 22, 2014
New Logo and Identity for Royal Enfield by Codesign
Royal Ligatures
before
after
Reviewed Sep. 15, 2014
New Logo for Nationwide by Chermayeff & Geismar & Haviv
Eagle is on Your N
before
after
Reviewed Sep. 10, 2014
New Logo and Identity for Tecnológico de Monterrey by Chermayeff & Geismar & Haviv
Lightning in a Beaker
before
after
Reviewed Aug. 13, 2014
Friday Likes 83
From Anagrama, Jose Álvarez Carratalá, and ico Design
a
b
c
Reviewed Apr. 11, 2014
Friday Likes 78
From This is Pacifica, Sebastian Onufszak, and Anagrama
a
b
c
Reviewed Mar. 7, 2014
New Logo for Cadillac
By a Wide Margin
before
after
Noted Jan. 16, 2014
Friday Likes 66
From nju:comunicazione, DesignStudio, and Reynolds and Reyner
a
b
c
Reviewed Nov. 22, 2013
New Logo and Identity for 2013 Brand New Conference by UnderConsideration
I Can Has Hardcore?
New
Reviewed Sep. 23, 2013
Bolton Wanderers FC
Noted Jun. 26, 2013
Johns Hopkins University
Noted Jun. 13, 2013
Twinkle Twinkle Big Star
Reviewed Jun. 5, 2013
Everton FC
Noted Jun. 3, 2013
AS Roma
Noted May. 30, 2013
P&G is Over the Moon
Reviewed May. 21, 2013
The Bishop of London
Noted May. 9, 2013
Vikings (TV Series)
Noted Mar. 21, 2013
The Name is Athletics, British Athletics
Reviewed Feb. 14, 2013
U.S. Soccer Development Academy
Noted Dec. 17, 2012
Portland Thorns FC
Noted Dec. 14, 2012
IC, UC, We all C for California
Reviewed Nov. 20, 2012
Cardiff City FC
Noted Jun. 11, 2012
Seagram’s Gingerly New Look
Reviewed Apr. 13, 2012
Western University: Less Pixelated, More Boring
Reviewed Jan. 30, 2012
British Airways Goes Vintage
Reviewed Sep. 27, 2011
A Mean Pegasus
Reviewed Aug. 19, 2011
Old School goes New School, Sort of
Reviewed Feb. 8, 2011
In Brief: February Miscellany
Reviewed Feb. 4, 2011
The Ryder Cup gets a Crest
Reviewed Feb. 3, 2011
HTML5 Validates with New Logo
Reviewed Jan. 18, 2011
The Kansas City Wizards’ Last Trick
Reviewed Nov. 23, 2010
A More Royal Royal Opera House
Reviewed Aug. 18, 2010
Big W, Little W, what begins with W?
Reviewed Aug. 9, 2010
Belgium’s Post Loses Horn, Caps
Reviewed Jul. 15, 2010
Vancouver’s Sharp Mountains
Reviewed Jun. 18, 2010
Lumberjack Soccer
Reviewed Jun. 15, 2010
Ninety Years of Refrigerators, and Logos
Reviewed Oct. 19, 2009
Will Waterloo Logo Survive?
Reviewed Jul. 24, 2009
Snakes on a Logo
Reviewed May. 12, 2009
A Tower Sheds its Stripes
Reviewed Mar. 26, 2009
Coat of Animals
Reviewed Mar. 19, 2009
A New
Eagle
Guacamaya for TACA
Reviewed Dec. 15, 2008
Share ›