March 19 & 20
Chicago, IL

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March 19 & 20

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Chicago, IL

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Jewel Hampton

Senior Art Director, Brand Identity

Baton Rouge, LA

Jewel Hampton is Design Director at Louisiana State University in the office of Marketing & Communications where she has led strategic visual communication initiatives for 20 years. In her role at LSU, Jewel leads a creative team responsible for comprehensive brand strategy spanning logo development to environmental design. Her portfolio includes major institutional campaigns like “We Build Teams That Win,” and her work encompasses print and digital communications, signage systems, retail environments, and web-based user experiences. Her approach to in-house design leadership emphasizes building collaborative relationships while maintaining strategic focus on long-term brand equity. From comprehensive brand guidelines to daily creative execution, Jewel understands how to scale design thinking within large institutional frameworks and guide projects from concept through implementation in one of the country’s most dynamic and vibrant university environments.

about

LSU Marketing & Communications

LSU Marketing & Communications (MarComm) is a team of data-informed, digitally minded, innovative, and creative storytellers dedicated to leading and elevating the LSU brand while driving the strategic and business goals of the university. MarComm works with our key partners and communications associates across the eight LSU campuses to help achieve their goals, whether it’s attracting the right-fit students, spotlighting our research and workforce development wins and their real-world impacts, or building long-lasting relationships with our alumni, supporters, and state-wide communities. Together, we deliver engaging and world-class content and experiences that make people feel the positive influence LSU has on their daily lives and elevate Louisiana’s global reputation.

LSU

LSU is the flagship institution of Louisiana and is one of only 30 universities nationwide holding land-grant, sea-grant and space-grant status. Since 1860, LSU has served its region, the nation, and the world through extensive, multipurpose programs encompassing instruction, research, and public service. The university brings in more than $150 million annually in outside research grants and contracts, a significant factor for the Louisiana economy.

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