CLIENT
Michael George Haddad is an illustrator and designer that lives in Ottawa, ON, Canada.
BRIEF
The Zodiac is normally depicted in a whimsical style. I thought it would be humorous to present the signs as marks in the rational style of modern/corporate logos from the mid-20th Century. The printing technique needed to consider a tight budget, and reflect the feel of the artwork.
APPROACH
I chose to print this project with a Risograph machine using Thermograved (raised) ink. The result is a tactile finish that serves the concept well.
