CATEGORY

Digital

RANK


PRODUCTION DETAILS

Quantity

50

Page Count

Paper Stock

Mohawk Superfine, 110lb cover

Number of Colors

CMYK

Dimensions

24 × 36

Binding

Special Techniques


ADDL. DESIGN CREDITS

Design Director

Rick Valicenti

Designer

Baozhen Li


ADDL. PRODUCTION CREDITS

Printer

Scott Fischer


TAGS

, , , ,


LINKS

3st
Cenveo
Architect Magazine

Poster by thirst for Architect MagazinePoster by thirst for Architect MagazinePoster by thirst for Architect MagazinePoster by thirst for Architect Magazine

CLIENT

Amer­i­can Insti­tute of Archi­tects (AIA), based in Wash­ing­ton, D.C., is the lead­ing pro­fes­sional mem­ber­ship asso­ci­a­tion for licensed archi­tects, emerg­ing pro­fes­sion­als, and allied part­ners since 1857. With nearly 300 state and local chap­ters, it serves as the voice of the archi­tec­ture pro­fes­sion and the resource for its mem­bers in ser­vice to society.


BRIEF

A lim­ited edi­tion com­mem­o­ra­tive poster for Architect’s 61st Annual Pro­gres­sive Archi­tec­ture Awards. The poster’s intent was to encour­age young and inno­v­a­tive archi­tects to sub­mit to this year’s com­pe­ti­tion. The P/A Awards rec­og­nize unbuilt projects demon­strat­ing over­all design excel­lence and innovation.


APPROACH

Keep the design expres­sive, archi­tec­tural, and col­ored by a patina of inno­va­tion. The color sequence matches the path of energy through the body’s chakras.

PRODUCTION LESSONS

It was an ener­giz­ing explo­ration select­ing the per­fect PMS for the seven chakra col­ors: vio­let, indigo, blue, green, yel­low, orange, and red, as research yielded numer­ous hues for each color.

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