CLIENT
La Diplomate celebrates tea by offering 60+ teas from all over the world.
BRIEF
They needed a visual identity and packaging solutions for the gorgeous 18th century storefront which sits on a quaint pedestrian lane in the center of Bordeaux, France, a newly labeled UNESCO World Heritage site.
APPROACH
We sought to create a bolder look for tea as we found La Diplomante’s offering to be a head-spinning array of complex flavors. First a story was developed about this mysterious Diplomate who once traveled the world in search of the rarest and finest teas. From here we created her likeness in a simple mark—we combined modernist type with classic detailing for a look which is not time specific.
