Magazine by Magentanicole for Look Lateral

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CLIENT

Look Lat­er­al is a web plat­form con­ceived to increase the vis­i­bil­i­ty of art cir­cuits, a new meet­ing point between an increas­ingly diver­si­fied demand and a high-qual­i­ty sup­ply. Look Lat­eral wants to increase the art mar­ket’s oppor­tu­ni­ties by offer­ing a com­plete, exclu­sive, reli­able point of reference.

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BRIEF

To cre­ate a mag­a­zine about art to inform enthu­si­asts and spe­cial­ists and to involve those who are sim­ply curi­ous. They asked me for a prod­uct that could be col­lectible issue after issue, some­thing unique, and eas­i­ly rec­og­niz­able in the library.

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APPROACH

I tried to cre­ate a col­lectible mag­a­zine. The graph­ic of the cov­er is the same in each issue but the spe­cial col­or inside, togeth­er with the col­or on the edges, changes with each num­ber. More­over, the sprayed edges cre­ate small imper­fec­tions and col­or incon­sis­ten­cies that make every page a unique one. The cov­er uses a soft fin­ish­ing, that makes it feel spe­cial. The edi­to­r­i­al struc­ture is sim­ply a 24-hour clock sug­gest­ing things to do dur­ing a day—that’s why I visu­al­ly split the con­tent into char­ac­ters (use of bold typog­ra­phy and the issue’s spe­cial col­or), places (use of black and map), and sec­tions (use of a 4,000dpi gradient).