Journals by Aurora Design for Mohawk

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CLIENT

Mohawk is a fourth-gen­er­a­tion, fam­i­ly-owned and oper­at­ed busi­ness based in Cohoes, NY, it is North Amer­i­ca’s largest pri­vate­ly-owned man­u­fac­tur­er of fine papers and envelopes—they car­ry the sig­na­ture brands Mohawk Superfine and Strathmore.

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BRIEF

To intro­duce Mohawk into the con­sumer prod­uct mar­ket­place and estab­lish them as an Amer­i­can mak­er of pre­mi­um products—beautiful raw mate­ri­als, well-con­sid­ered design, high qual­i­ty objects. Begin to share and cel­e­brate the Strath­more Archives, a trea­sure trove of over 100 years of design, with a broad­er, appre­cia­tive audience.

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APPROACH

These jour­nals are a cel­e­bra­tion of col­or, paper, and the Strath­more Archives. Each jour­nal fea­tures papers from across the exist­ing prod­uct line. Laid fin­ish wraps and cus­tom envelopes rein­force Strath­more’s her­itage as a man­u­fac­tur­er of fine writ­ing papers. Gray Grandee cov­er pro­vides a neu­tral ground for fab­u­lous emboss­ing and bright foil stamp­ing. Text papers range from pure cot­ton to a mod­ern lined paper. The wrap pat­terns and cus­tom book­plates rein­ter­pret his­toric art­work from the Strath­more Archives and mar­ry it with the Mar­i­an Ban­t­jes this­tle that graces cur­rent reams of paper. The art­work on the back fly­leaf, acti­vat­ed by the Mohawk Live app, pro­vides spe­cial offers and information.