Invitation by/for University of Technology Sydney (DAB)

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CLIENT

Design, Archi­tec­ture and Build­ing (DAB) is a fac­ul­ty of the Uni­ver­si­ty of Tech­nol­o­gy Syd­ney. Its Visu­al Com­mu­ni­ca­tion degree includes an end-of-year grad­u­ate show for its hon­ors students.

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BRIEF

As part of the final hon­ors year of the UTS Visu­al Com­mu­ni­ca­tion course, stu­dents are giv­en the oppor­tu­ni­ty to cre­ate an iden­ti­ty for their Grad Show at the end of the year. Our aim from the start was to design some­thing bold, engag­ing, and play­ful that encap­su­lat­ed the youth and ded­i­ca­tion of the grad­u­at­ing year group.

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APPROACH

In cre­at­ing this iden­ti­ty, we want­ed to por­tray the fun, youth­ful, and ded­i­cat­ed per­son­al­i­ties of this year’s grad­u­ates, par­tic­u­lar­ly with ref­er­ence to the idea of “work­ing our butts off” and their “expo­sure” to the indus­try. Using a series of visu­al and ver­bal puns, a mark and iden­ti­ty was estab­lished across a vari­ety of col­lat­er­al includ­ing invi­ta­tions, screen print­ed posters, and gallery murals. The invi­ta­tions were let­ter­pressed at The Dis­tillery with a flu­o­res­cent ink gra­di­ent of PMS 805 to 806 with an over­print of Reflex Blue.