Collateral by Murmure for DHD Billard-Durand Architectes

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CLIENT

DHD Bil­lard-Durand is an French archi­tec­tur­al agency.

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BRIEF

DHD is one of the most pres­ti­gious archi­tects agency in Nor­mandy, France. The archi­tects want­ed to have an iden­ti­ty based on a logo that reflects their dis­tinct char­ac­ters and the whole agency. A con­tem­po­rary iden­ti­ty, high­light­ing archi­tec­tur­al aes­thet­ics and reveal­ing the graph­ic poten­tial of their com­mu­ni­ca­tion media was developed.

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APPROACH

The DHD name is formed by the ini­tials of each architect—it cre­ates a shape sym­bol­iz­ing the agency and a con­tem­po­rary archi­tec­tur­al form. It shows its graph­ic poten­tial run­ning both ver­ti­cal­ly and hor­i­zon­tal­ly. We select­ed cop­per and green gray as col­ors that high­light the agen­cy’s his­to­ry and its con­tem­po­rary ori­en­ta­tion. We cre­at­ed vol­ume foil stamp­ing, con­trast with paper thick­ness, and ele­va­tion through embossing.