Collateral by Human After All for Facebook

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CLIENT

Face­book is an online social net­work­ing ser­vice with over 1.23 bil­lion month­ly users.

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BRIEF

Cre­ate Face­book’s first ever EMEA-wide print pub­li­ca­tion. It must show­case top con­tent from the Face­book Down­load newslet­ter, com­piled in a pub­li­ca­tion which is refined yet unpre­dictable, engag­ing, and char­ac­ter­ful, and could deliv­er a con­sid­ered, coher­ent mes­sage to recip­i­ents. Face­book: The Annu­al, required a human touch.

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APPROACH

The pur­pose was pri­mar­i­ly engage­ment, and to echo the val­ues which Face­book works to fos­ter. We used print tech­niques that pro­duced an out­come unob­tain­able on screen, such as the die-cut on the cover—a win­dow to the cre­ative blos­som behind the scenes at Face­book. Fur­ther reflect­ing Face­book’s brand, the text is set in the key col­or as is the thread to bind the book, the stand­firsts and titles sit with­in the Face­book win­dow. The book was pre­sent­ed to the EMEA Face­book mar­ket­ing teams for dis­tri­b­u­tion and quick­ly picked up by the US team to begin dis­cus­sions for the 2014 edition.