Business Card by Foreign Policy D.G. for Paul & Marigold

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CLIENT

Paul & Marigold is a bou­tique pub­lish­ing agency spe­cial­iz­ing in cus­tom pub­lish­ing in both the dig­i­tal and print medi­um. It serves clients rang­ing from cor­po­rate clients to inde­pen­dent writ­ers, help­ing them with con­tent and cre­ative devel­op­ment, print pro­duc­tion, and project management.

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BRIEF

We were tasked to re-brand a fam­i­ly pub­lish­ing busi­ness. Recent­ly inher­it­ed from his father, the client renamed it and com­mis­sioned us to cre­ate a brand per­son­al­i­ty that would align with the busi­ness as well as com­mu­ni­cat­ing the renewed ener­gy and youth of the busi­ness direc­tion with the new ownership. 

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APPROACH

We decid­ed to base our cre­ative direc­tion on the nature of the business—publishing—which in essence means books. We decid­ed to design the busi­ness cards as a series of mini clas­sic titles.