CLIENT
AZ Group of Companies, one of the biggest Azerbaijani holdings, consists of ten different companies—from dairy and fish, to packaging, to MDF profiles, to duty free shops.
BRIEF
The client asked for a brochure with a box, but the brochure needed to be created from different kinds of paper weights.
APPROACH
We did a lot of testing, with different paper grammage, in order to discover which papers go well with each other, making sure the brochure opens up perfectly. After the testing phase, we knew exactly what papers to use in order for it to go perfectly with desired type of binding.