Book by Hybrid Design for Mohawk

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CLIENT

Mohawk is a fourth-gen­er­a­tion fam­i­ly-owned paper busi­ness, start­ed by George O’Con­nor in 1931 and owned by the O’Con­nor fam­i­ly. Mohawk is based out of Cohoes, NY, and is one of the pre­mier paper com­pa­nies in the world.

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BRIEF

The print land­scape has changed dra­mat­i­cal­ly over the past decade. Young design­ers have far less expe­ri­ence with print, print­ers see busi­ness declin­ing, and are pres­sured on price like nev­er before. The fun­da­men­tal ques­tion of how print fits into, and thrives, in today’s world has become more impor­tant than ever.

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APPROACH

A new gen­er­a­tion of Mak­ers has redis­cov­ered the art of craft. They have dis­cov­ered that her­itage and inno­va­tion go hand in hand, mate­ri­als mat­ter now more than ever, pride is found in the details and that cham­pi­oning com­mu­ni­ty enrich­es every­one’s life. This is also Mohawk’s sto­ry. They have a unique per­spec­tive that comes from a rich her­itage and deeply embed­ded cul­tur­al val­ues. On explo­ration of Mohawk’s his­to­ry, we dis­cov­ered a sim­ple truth: Mohawk’s val­ues are Mak­ers’ val­ues. A Dec­la­ra­tion of Craft is a cel­e­bra­tion of this, an expo­si­tion of who Mohawk is and how they are nat­u­ral­ly embed­ded in the Mak­er community.