CLIENT
Unit Editions is a progressive publishing venture producing high-quality and good value books on graphic design and visual culture. They combine impeccable design and production standards with insightful texts and informative commentaries on a wide range of subjects.
BRIEF
A monograph of the legendary Herb Lubalin, one of the foremost graphic designers of the 20th century. Along with Saul Bass and Paul Rand, Herb Lubalin forms a trio of American graphic design greatness.
APPROACH
This meticulously researched book offers a complete career overview of Herb Lubalin, beginning with his early days as one of the original Mad Men in the New York, NY, advertising world of the 50s and 60s, and continuing into the years of his greatest achievements as one of the world’s most influential typographers and graphic designers.
PRODUCTION LESSONS
Creating a boxed and numbered limited edition run of 1,000 copies was a challenge and a first for Unit Editions.
Design master Tony Brook and author extraordinaire Adrian Shaughnessy have outdone themselves with this remarkable document of delight: Lubalin. My old teacher, Herb, himself, would have grunted with delight seeing this—words, curiously, not being his thing. He was all about the type, and so is this gorgeous book. — Stephen DoyleClassic and beautiful design, with excellent printing to match. — John EarlesIt’s easy to find compromise in an extensive publication dedicated to the work of one individual. We’ve all seen them. Can’t put this exquisite piece in that category. Too nice and too big, it gets a bushel basket all its own. And it was heavy enough that it could double as a homicide weapon so there’s some more atta-boy points. — Jim SherradenIt’s difficult not to admire a tome of the collected works of one of the country’s best designers, but one that is superbly produced, with nuanced design, is one that is as covetable as one could hope. — Marc English
