CATEGORY

Letterpress

RANK


PRODUCTION DETAILS

Quantity

250 limited ed.

Page Count

100

Paper Stock

Crane's Lettra, 110lb cover

Number of Colors

3

Dimensions

5 × 7

Binding

Special Techniques


ADDL. DESIGN CREDITS

Designers

Anna Hurley, Brent Couchman, Carl Bender, Eszter Clark, Javier Garcia, Jeffrey Bucholtz, Jenny Pan, Nate Luetkehans, Richard Perez, Will Ecke


ADDL. PRODUCTION CREDITS


TAGS

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LINKS

The Weekend Press

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CLIENT

The Week­end Press, based in Oak­land, CA, is a let­ter­press print stu­dio found­ed in mid 2013 by Jen­ny Pan and Peter Pham. Work­ing as graph­ic design­ers, they were always inspired by the irre­place­able tac­tile qual­i­ty of print. So, the two set out to build a place where they, along with oth­er cre­atives, could pro­duce beau­ti­ful work with letterpress.


BRIEF

Col­lab­o­rate with a group of cre­atives to pro­duce a let­ter­press print­ed lim­it­ed art edition.


APPROACH

We teamed up with ten tal­ent­ed design­ers and friends for our very first col­lab­o­ra­tion: Oak­land Illustrated—a curat­ed let­ter­press trib­ute to the city we call home. Each three-col­or print fea­tures a dif­fer­ent expe­ri­ence or dis­tinct land­mark found in Oak­land, CA. The only con­straints pro­vid­ed were a pre-deter­mined size and col­or palette. The design­ers visu­al­ized their sub­ject mat­ter in their own style and had the free­dom to use col­or in cre­ative ways. This includ­ed over­print­ing and design­ing with floods of col­or. The result of this col­lab­o­ra­tion was a 10-piece print edi­tion that cel­e­brates the art of Bay Area cre­atives and the art of let­ter­press printing.

PRODUCTION LESSONS

We wanted to push ourselves on press and push the limits of letterpress printing with this ambitious collaboration. The wide range of illustration styles along with the number of colors used presented their own set of challenges and unknowns such as ink coverage on large floods, precise registration, and paper warping. In the process we learned that with such a variety of visual styles, each would require detailed care and attention. For the best results, we customized an approach to be taken on press with each piece.

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