CATEGORY

Silkscreen

RANK


PRODUCTION DETAILS

Quantity

150

Page Count

Number of Colors

Bottle 1
Tube 2

Binding

Dimensions

Bottle 3.5 × 13.425
Tube 4.25 × 13.425

Paper Stock

Sterling Matte, 100lb text

Special Techniques

Strikethrough gloss varnish
Overall matte aqueous
Offset


DESIGN CREDITS

Creative Director

Carey George

Creative Director and Editor

Sue McCluskey

Art Director Designer

Ryan Booth

Account Manager

Wendy Leung


TAGS

, , , ,


LINKS

gsbranding.com/upinc
flashreproductions.com
flashreproductions.com

Wine Bottle for Flash Reproductions by Up Inc.Wine Bottle for Flash Reproductions by Up Inc.Wine Bottle for Flash Reproductions by Up Inc.


CLIENT

Flash Repro­duc­tions is a print­ing com­pa­ny that likes a chal­lenge. They also like a beau­ti­ful fin­ished prod­uct. They’re always look­ing to com­bine the two, and will work tire­less­ly with you to do just that.


BRIEF

To mark the 2012 hol­i­day sea­son, Flash Repro­duc­tions decid­ed to send its clients a gift in the form of a hand­craft­ed bot­tle of tra­di­tion­al-method sparkling wine. Up Inc. was asked to devel­op a design and write copy that would appro­pri­ate­ly show­case Flash’s inno­v­a­tive glass-print­ing capa­bil­i­ties.


APPROACH

To ade­quate­ly wow Flash’s clients, while effec­tive­ly cap­tur­ing the good­will of the hol­i­days, we made the most of a sel­dom-used print­ing process. A cus­tom pack­age was cre­at­ed, fea­tur­ing play­ful mes­sag­ing and a fes­tive, light-heart­ed design. Bot­tles of sparkling wine from Niagara’s Angels Gate win­ery were silkscreened with sil­ver-metal­lic ink (requir­ing six full days to dry), and pro­tect­ed in paper-wrapped ship­ping tubes—also designed to accent the con­tents.

PRODUCTION LESSONS

First, the process of silkscreening on glass bottles had to be tested to ensure that the ink would adhere and to decipher how long the drying process would take. The six-day drying time impacted our production schedule. Second, we had to find a cost-effective way to ship the bottles. Given few suitable options, we settled on creating our own packaging—custom-designed mailing tubes. Lastly, as an overarching consideration, we had to contend with the regulations inherent in packaging alcohol-based products by tastefully incorporating legal copy into the design.

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