Wine Bottle for Flash Reproductions by Up Inc.

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CLIENT

Flash Repro­duc­tions is a print­ing com­pa­ny that likes a chal­lenge. They also like a beau­ti­ful fin­ished prod­uct. They’re always look­ing to com­bine the two, and will work tire­less­ly with you to do just that. 

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BRIEF

To mark the 2012 hol­i­day sea­son, Flash Repro­duc­tions decid­ed to send its clients a gift in the form of a hand­craft­ed bot­tle of tra­di­tion­al-method sparkling wine. Up Inc. was asked to devel­op a design and write copy that would appro­pri­ate­ly show­case Flash’s inno­v­a­tive glass-print­ing capabilities.

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APPROACH

To ade­quate­ly wow Flash’s clients, while effec­tive­ly cap­tur­ing the good­will of the hol­i­days, we made the most of a sel­dom-used print­ing process. A cus­tom pack­age was cre­at­ed, fea­tur­ing play­ful mes­sag­ing and a fes­tive, light-heart­ed design. Bot­tles of sparkling wine from Nia­gara’s Angels Gate win­ery were silkscreened with sil­ver-metal­lic ink (requir­ing six full days to dry), and pro­tect­ed in paper-wrapped ship­ping tubes—also designed to accent the contents.