Poster for Self-promotion by Michael George Haddad

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CLIENT

Michael George Had­dad is a design­er in Ottawa, ON, Canada.

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BRIEF

A Self-pro­mo­tion­al project. I want­ed to share a dose of Cana­di­an patri­o­tism and pay homage to design hero Allan Flem­ing, as well as Amer­i­cans Saul Bass and Paul Rand.

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APPROACH

Inspired by sev­er­al Cana­di­an provinces re-brand­ing and the loss of some clas­sic logos, I set out to cre­ate an icon for each province and ter­ri­to­ry. I put a set of con­straints on myself: the logos would mim­ic the style of mod­ern cor­po­rate logos from the 1950s and 60s, and would use only black. Each mark would con­tain sym­bols and visu­al winks rec­og­niz­able to Canadians.