CATEGORY

Letterpress

RANK


PRODUCTION DETAILS

Quantity

50

Page Count

Number of Colors

1

Binding

Dimensions

18 × 24

Paper Stock

Crane's Lettra, Flo White, 110lb cover

Special Techniques

Blind emboss


TAGS

, , ,


LINKS

michaelgh.com
studioonfire.com

Poster for Self-promotion by Michael George HaddadPoster for Self-promotion by Michael George HaddadPoster for Self-promotion by Michael George HaddadPoster for Self-promotion by Michael George Haddad


CLIENT

Michael George Had­dad is a design­er in Ottawa, ON, Cana­da.


BRIEF

A Self-pro­mo­tion­al project. I want­ed to share a dose of Cana­di­an patri­o­tism and pay homage to design hero Allan Flem­ing, as well as Amer­i­cans Saul Bass and Paul Rand.


APPROACH

Inspired by sev­er­al Cana­di­an provinces re-brand­ing and the loss of some clas­sic logos, I set out to cre­ate an icon for each province and ter­ri­to­ry. I put a set of con­straints on myself: the logos would mim­ic the style of mod­ern cor­po­rate logos from the 1950s and 60s, and would use only black. Each mark would con­tain sym­bols and visu­al winks rec­og­niz­able to Cana­di­ans.

PRODUCTION LESSONS

This was my first time printing with letterpress and the staff at Studio on Fire were very helpful. I also had an emboss seal of my personal monogram made in Ottawa, which I added myself after the posters were delivered. I can now use the seal on my own personal stationery, which was an unplanned benefit.

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