CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

2,000

Page Count

24 + cover

Number of Colors

CMYK + 1

Binding

Saddle-stitched

Dimensions

8.25 × 8.25

Paper Stock

Cougar Smooth, Opaque, 80lb cover
Cougar Smooth, Opaque, 70lb text

Special Techniques


DESIGN CREDITS

Jennifer Mahanay, Annaka Olsen

Photographer

Devin Ehrenfried


TAGS

, , , , , ,


LINKS

wright20.com
classic-color.com
wright20.com

Mail Catalog for/by WrightMail Catalog for/by WrightMail Catalog for/by Wright


CLIENT

Wright is a Chica­go, IL-based auc­tion house spe­cial­iz­ing in mod­ern and con­tem­po­rary art and design. Auc­tions are metic­u­lous­ly curat­ed across the spec­trum of twen­ti­eth and twen­ty-first cen­tu­ry design.


BRIEF

This cat­a­log was cre­at­ed to pro­mote Wright’s online mar­ket­place: Wright-Now.com. The Sad­dle-stitched book­let show­cas­es the design avail­able for pur­chase on Wright Now, is bud­get friend­ly, and directs new clien­tele to the site.


APPROACH

With this mail­er our design­ers styled all of the pho­tog­ra­phy in-house, jux­ta­pos­ing art­works, fur­ni­ture, and unique objects. Play­ful typography—the Chica­go-designed Har­ri­et font fam­i­ly by Okay fonts—was lay­ered with our col­or­ful pho­tographs. Mailed in a clear enve­lope with a sim­ple square label, view­ers were con­front­ed with the con­tent at first glance.

PRODUCTION LESSONS

We worked with our printer to choose a size and paper that would keep this booklet affordable. Full-bleed images printed with high definition inks and an unassuming saddle-stitched binding keep this work all about the photography.

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