Invitation for Casa Rio by Chapel Press

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CLIENT

Casa Rio is an Aus­tralian cof­fee com­pa­ny, whole­saler of pre­mi­um cof­fee prod­ucts to the hos­pi­tal­i­ty indus­try. Casa Rio has evolved to be much more than a cof­fee com­pa­ny but has held fast to its 50-year her­itage. Sub brands include Rio Coffe, Rio Cuci­na, and Rio Beverages. 

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BRIEF

An invi­ta­tion to whole­sale and retail cus­tomers to make a pre­mi­um impres­sion, rein­forc­ing the val­ues of the brand. Design­ers may have been exposed to great let­ter­press print­ing, where­as many cus­tomers have not, so it still cre­ates that wow fac­tor. Stock selec­tion and thick­ness was key to con­vey the pre­mi­um message.

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APPROACH

To invite guests to the relaunch of an exist­ing brand. The iden­ti­ty incor­po­rates a new logo with cus­tom type­face, ref­er­ence to strong diag­o­nals, and fonts con­sis­tent with oth­er collateral.