Casa Rio is an Australian coffee company, wholesaler of premium coffee products to the hospitality industry. Casa Rio has evolved to be much more than a coffee company but has held fast to its 50-year heritage. Sub brands include Rio Coffe, Rio Cucina, and Rio Beverages.
An invitation to wholesale and retail customers to make a premium impression, reinforcing the values of the brand. Designers may have been exposed to great letterpress printing, whereas many customers have not, so it still creates that wow factor. Stock selection and thickness was key to convey the premium message.
To invite guests to the relaunch of an existing brand. The identity incorporates a new logo with custom typeface, reference to strong diagonals, and fonts consistent with other collateral.