CATEGORY

Letterpress

RANK


PRODUCTION DETAILS

Quantity

350 sets

Page Count

8

Number of Colors

2

Binding

Dimensions

3.5 × 3.5

Paper Stock

.59 Blotter Board

Special Techniques


DESIGN CREDITS

Creative Director

Deborah Smith Read

Technical Design Director

Daryl Buhrman

Designers

Miri Chan, Henry Lannan, Meeta Panesar, Maya Ostrander


PRODUCTION CREDITS

Keith Berger / Jason Vaughn


TAGS

, ,


LINKS

anthemww.com
crankypressman.com

Gift for Self-promotion by Anthem Worldwide — San FranciscoGift for Self-promotion by Anthem Worldwide — San FranciscoGift for Self-promotion by Anthem Worldwide — San FranciscoGift for Self-promotion by Anthem Worldwide — San FranciscoGift for Self-promotion by Anthem Worldwide — San Francisco


CLIENT

Anthem helps brands define their indi­vid­ual brand anthem across every touch­point.


BRIEF

We want­ed to cre­ate a gift for our clients that would be equal­ly use­ful and thought-pro­vok­ing, while show­ing anoth­er side of how Anthem inter­prets the prin­ci­ple of design. It was impor­tant that the piece reflect the diverse tal­ent of our design­ers yet hold togeth­er as a col­lab­o­ra­tive col­lec­tion show­cas­ing our cre­ativ­i­ty.


APPROACH

Design Life is a set of eight coast­ers with inspi­ra­tional say­ings that relate to both design and every­day life. Each quote coined by a famous thinker or design­er is beau­ti­ful­ly illus­trat­ed with one of our own design­ers’ unique inter­pre­ta­tion. We hope they will serve (pun intend­ed) as inspi­ra­tion, reminders, or con­ver­sa­tion starters; or per­haps all three!

PRODUCTION LESSONS

Letterpress is a luxury that we were fortunate to be able to utilize for this project. Some of the designers in the group had not designed for letterpress before and were met with a bit of a learning curve at times. We were lucky to have a knowledgeable pressman at Cranky Pressman who was there to answer questions for us, like how tight we could get the registration and how effective the overprinting would be. We were also able to order draw downs and proof colors, which were absolutely necessary and crucial to the impact of this piece.

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