CATEGORY

Letterpress

RANK


PRODUCTION DETAILS

Quantity

350 sets

Page Count

8

Number of Colors

2

Binding

Dimensions

3.5 × 3.5

Paper Stock

.59 Blotter Board

Special Techniques


DESIGN CREDITS

Creative Director

Deborah Smith Read

Technical Design Director

Daryl Buhrman

Designers

Miri Chan, Henry Lannan, Meeta Panesar, Maya Ostrander


PRODUCTION CREDITS

Keith Berger / Jason Vaughn


TAGS

, ,


LINKS

anthemww.com
crankypressman.com

Gift for Self-promotion by Anthem Worldwide — San FranciscoGift for Self-promotion by Anthem Worldwide — San FranciscoGift for Self-promotion by Anthem Worldwide — San FranciscoGift for Self-promotion by Anthem Worldwide — San FranciscoGift for Self-promotion by Anthem Worldwide — San Francisco

CLIENT

Anthem helps brands define their indi­vid­ual brand anthem across every touchpoint.


BRIEF

We wanted to cre­ate a gift for our clients that would be equally use­ful and thought-provoking, while show­ing another side of how Anthem inter­prets the prin­ci­ple of design. It was impor­tant that the piece reflect the diverse tal­ent of our design­ers yet hold together as a col­lab­o­ra­tive col­lec­tion show­cas­ing our creativity.


APPROACH

Design Life is a set of eight coast­ers with inspi­ra­tional say­ings that relate to both design and every­day life. Each quote coined by a famous thinker or designer is beau­ti­fully illus­trated with one of our own design­ers’ unique inter­pre­ta­tion. We hope they will serve (pun intended) as inspi­ra­tion, reminders, or con­ver­sa­tion starters; or per­haps all three!

PRODUCTION LESSONS

Let­ter­press is a lux­ury that we were for­tu­nate to be able to uti­lize for this project. Some of the design­ers in the group had not designed for let­ter­press before and were met with a bit of a learn­ing curve at times. We were lucky to have a knowl­edge­able press­man at Cranky Press­man who was there to answer ques­tions for us, like how tight we could get the reg­is­tra­tion and how effec­tive the over­print­ing would be. We were also able to order draw downs and proof col­ors, which were absolutely nec­es­sary and cru­cial to the impact of this piece.

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