XTRA is one of Singapore’s leading and pioneering retailers of designer furnishing.
We were commissioned by XTRA to inaugurate a designer calendar series—one that is in line with their brand ethos as an advocate of good, functional design.
We wanted a calendar that is well-designed and very useful—a response to typical designer calendars which often sacrifice function for form. The title, “Designed for every Tom, Dick & Larry”, is a pun on a common saying that draws a humorous link to the studio’s name while emphasizing the calendar’s functionality for anyone and everyone. Despite the minimalist approach, the calendar provides a considerable amount of useful information: public holidays, term breaks, and even Chinese lunar dates. As a subtle reminder, the title block is printed on the reverse side, giving a hint of our design mission through the pages.