The Vanguard is a hybrid advertising agency focused on delivering extraordinary results for extraordinary brands headed up by creative partner Deryll Naidoo. Based in Melbourne, Australia, The Vanguard works with leaders across categories of luxury fashion, beauty, retail, automotive, travel, food, and hospitality.
A business card that makes a bold statement, has a luxury feel and is true to The Vanguard name. To create something extraordinary, by combining modern printing and finishing techniques, with the finest quality paper.
A simple, contemporary design that allows the paper and print technique to really shine. From a production point of view, it was all about achieving maximum impression depth, precise inking, rigidity, and maintaining tactility. The stock we proposed, Gmund Cotton New Grey in 220lb, ticked all the boxes. It had the soft cotton fibers and high bulk to take and hold a deep impression even after duplexing. The New Grey color is new, and the color carries through the entire thickness of the card.