Business Card for The Vanguard Agency by Chapel Press

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CLIENT

The Van­guard is a hybrid adver­tis­ing agency focused on deliv­er­ing extra­or­di­nary results for extra­or­di­nary brands head­ed up by cre­ative part­ner Deryll Naidoo. Based in Mel­bourne, Aus­tralia, The Van­guard works with lead­ers across cat­e­gories of lux­u­ry fash­ion, beau­ty, retail, auto­mo­tive, trav­el, food, and hospitality.

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BRIEF

A busi­ness card that makes a bold state­ment, has a lux­u­ry feel and is true to The Van­guard name. To cre­ate some­thing extra­or­di­nary, by com­bin­ing mod­ern print­ing and fin­ish­ing tech­niques, with the finest qual­i­ty paper.

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APPROACH

A sim­ple, con­tem­po­rary design that allows the paper and print tech­nique to real­ly shine. From a pro­duc­tion point of view, it was all about achiev­ing max­i­mum impres­sion depth, pre­cise ink­ing, rigid­i­ty, and main­tain­ing tac­til­i­ty. The stock we pro­posed, Gmund Cot­ton New Grey in 220lb, ticked all the box­es. It had the soft cot­ton fibers and high bulk to take and hold a deep impres­sion even after duplex­ing. The New Grey col­or is new, and the col­or car­ries through the entire thick­ness of the card.