Business Card for/by Projektor Brand Image

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CLIENT

Pro­jek­tor is an image brand agency—one that helps shape what peo­ple see and expe­ri­ence in a brand. Using inno­v­a­tive com­mu­ni­ca­tions chan­nels and tools, it brings its clients’ brands to life through pow­er­ful and mem­o­rable expressions. 

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BRIEF

Cre­ate a dis­tinc­tive and mem­o­rable busi­ness card for a new brand­ing agency. One that ref­er­ences the expres­sions and medi­ums of today while pay­ing homage to the plat­forms of the past.

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APPROACH

As the card was intend­ed to be a homage to an old pho­to­graph­ic slide we want­ed the core image to feel that it was on a dif­fer­ent plane than the sur­face of the paper. By both deboss­ing and apply­ing a clear foil over the 4‑color print­ing we were able to give the image a sense that it was dis­tinct from its background.