CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

1,000

Page Count

Number of Colors

CMYK/1

Binding

Dimensions

2 × 2

Paper Stock

Cougar Cover, Smooth, 22pt
Cougar Cover, Black, 18pt

Special Techniques

Triplex
Foil stamp


DESIGN CREDITS

Creative Director

John Furneaux

Designer

David Adams


PRODUCTION CREDITS

Michael Cambridge


TAGS

, , , , ,


LINKS

projektor.ca
duotonegraphics.net

Business Card for/by Projektor Brand ImageBusiness Card for/by Projektor Brand ImageBusiness Card for/by Projektor Brand Image


CLIENT

Pro­jek­tor is an image brand agency—one that helps shape what peo­ple see and expe­ri­ence in a brand. Using inno­v­a­tive com­mu­ni­ca­tions chan­nels and tools, it brings its clients’ brands to life through pow­er­ful and mem­o­rable expres­sions.


BRIEF

Cre­ate a dis­tinc­tive and mem­o­rable busi­ness card for a new brand­ing agency. One that ref­er­ences the expres­sions and medi­ums of today while pay­ing homage to the plat­forms of the past.


APPROACH

As the card was intend­ed to be a homage to an old pho­to­graph­ic slide we want­ed the core image to feel that it was on a dif­fer­ent plane than the sur­face of the paper. By both deboss­ing and apply­ing a clear foil over the 4-col­or print­ing we were able to give the image a sense that it was dis­tinct from its back­ground.

PRODUCTION LESSONS

The biggest challenge was getting the pressure of the triplex right. Too much glue and pressure and the cards became thin and the deboss got flattened out—not enough and the three pieces started to come apart (as they did on the first run). The lesson coming out of this is to always give yourself enough time for trial and error when working on a technique that is new to your printer and finisher.

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