Williamson-Dickie Mfg. Co. is the world’s leading provider of authentic work apparel and footwear, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries.
The Dickies Brand Book is designed to inspire Dickies employees by reminding them of the storied history on which the company is built. But unlike traditional coffee-table-style brand books, the Dickies Brand Book is meant to deliver the practical functionality that the Dickies brand is known for.
Inspired by vintage pocket reference books found in Dickies archives, our brand book features much of the same reference information from the 1950s version. We redesigned the cover with a debossed logo and created sections of content to illustrate the positioning, audience, and history of the Dickies brand. The book is illustrated with dozens of pencil drawings including the Fort Worth headquarters, key products in their lineup, portraits of the founders, and moments in the company’s history. There is a section of photographs depicting their core audience, a five panel fold-out timeline, and red saddle-sewn binding.