CATEGORY

Mix

RANK


PRODUCTION DETAILS

Quantity

250

Page Count

52 + cover + 5p foldout

Number of Colors

CMYK

Binding

Saddle-sewn threading

Dimensions

3 × 5.5 × .185

Paper Stock

Cover Royal Fiber, Sunflower, 80lb cover
Interior Mohawk Loop, Eco Cream, 80lb text
Foldout Gray, Uncoated, 70lb

Special Techniques


DESIGN CREDITS

Executive Creative Director

Jim Haven

Creative Directors

Pam Fujimoto, Adam Bailey

Associate Design Director

Clara Mulligan

Designer and Illustrator

Brian Bosworth

Copywriter

Adam Bailey

Photographer

Kyle Johnson

Producers

Christine Ogborn, Michael Congdon

E-Producers

Cindy Chin, Sacha Paul

Account Director

Amy Vroom

Senior Account Manager

Jessica Lorenzen


TAGS

, , , , , ,


LINKS

welcometocreature.com
dcgwest.com
dickies.com

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CLIENT

Williamson-Dick­ie Mfg. Co. is the world’s lead­ing provider of authen­tic work appar­el and footwear, spe­cial­iz­ing in inno­v­a­tive per­for­mance work wear since 1922. The com­pa­ny offers pre­mi­um qual­i­ty prod­ucts at an unmatched val­ue across a vast assort­ment of appar­el, footwear, and licensed goods in more than 100 coun­tries.


BRIEF

The Dick­ies Brand Book is designed to inspire Dick­ies employ­ees by remind­ing them of the sto­ried his­to­ry on which the com­pa­ny is built. But unlike tra­di­tion­al cof­fee-table-style brand books, the Dick­ies Brand Book is meant to deliv­er the prac­ti­cal func­tion­al­i­ty that the Dick­ies brand is known for.


APPROACH

Inspired by vin­tage pock­et ref­er­ence books found in Dick­ies archives, our brand book fea­tures much of the same ref­er­ence infor­ma­tion from the 1950s ver­sion. We redesigned the cov­er with a debossed logo and cre­at­ed sec­tions of con­tent to illus­trate the posi­tion­ing, audi­ence, and his­to­ry of the Dick­ies brand. The book is illus­trat­ed with dozens of pen­cil draw­ings includ­ing the Fort Worth head­quar­ters, key prod­ucts in their line­up, por­traits of the founders, and moments in the company’s his­to­ry. There is a sec­tion of pho­tographs depict­ing their core audi­ence, a five pan­el fold-out time­line, and red sad­dle-sewn bind­ing.

PRODUCTION LESSONS

This piece was a labor of love. It was created on a small budget and took a number of favors from generous and talented people, as well as an exhaustive commitment to detail from our entire team. The photo shoot in particular consisted of nine locations over three days with zero professional models. The pencil illustrations were selected from dozens of rounds of creative and hundreds of original drawings.

Table of Contents