Brochure for Williamson-Dickie Mfg. Co. by Creature

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CLIENT

Williamson-Dick­ie Mfg. Co. is the world’s lead­ing provider of authen­tic work appar­el and footwear, spe­cial­iz­ing in inno­v­a­tive per­for­mance work wear since 1922. The com­pa­ny offers pre­mi­um qual­i­ty prod­ucts at an unmatched val­ue across a vast assort­ment of appar­el, footwear, and licensed goods in more than 100 countries.

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BRIEF

The Dick­ies Brand Book is designed to inspire Dick­ies employ­ees by remind­ing them of the sto­ried his­to­ry on which the com­pa­ny is built. But unlike tra­di­tion­al cof­fee-table-style brand books, the Dick­ies Brand Book is meant to deliv­er the prac­ti­cal func­tion­al­i­ty that the Dick­ies brand is known for.

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APPROACH

Inspired by vin­tage pock­et ref­er­ence books found in Dick­ies archives, our brand book fea­tures much of the same ref­er­ence infor­ma­tion from the 1950s ver­sion. We redesigned the cov­er with a debossed logo and cre­at­ed sec­tions of con­tent to illus­trate the posi­tion­ing, audi­ence, and his­to­ry of the Dick­ies brand. The book is illus­trat­ed with dozens of pen­cil draw­ings includ­ing the Fort Worth head­quar­ters, key prod­ucts in their line­up, por­traits of the founders, and moments in the com­pa­ny’s his­to­ry. There is a sec­tion of pho­tographs depict­ing their core audi­ence, a five pan­el fold-out time­line, and red sad­dle-sewn binding.