Worldtrucker is an online community for truckdrivers, a Facebook for truckers if you will, powered by Volvo Trucks.
Our task was to produce a communication platform—a cookbook that flushes out and clarifies the brand to all its stakeholders. It is designed to set the tone, voice, and direct the brand’s communication for a long time to come.
Worldtrucker is, as implied by the name, a global brand and as such it needs to communicate its brand’s values as clearly and simply as possible—more often than not in a non-verbal fashion. And what better way to do so than in a leather-bound volume that is, literally, branded with a real, honest-to-god, bespoke branding iron. You should be able to get a fair sense of the brand even if you just glance at the book from a distance.