General Insurance Association of Singapore (GIA) is a trade association of the General Insurance industry that represents the interests of its member companies. It was established in 1965.
We were commissioned by GIA to design their 2012 Annual Report.
As an association, GIA continually educates, informs, and engages their members and the public, resulting in practitioners being better equipped, claims reduced, and a culture of sharing and gaining knowledge through collaboration with other associations internationally. Titled Head, Heart and Hands, the direction for the Annual Report was inspired by education psychologist Benjamin Bloom’s Taxonomy of Learning Domains. As a significant point of departure, the visual language, materiality and print/finishing processes drew reference from educational metaphors and themes.