CLIENT
MARK, for discriminating skaters and collectors, makes limited-edition skateboard decks, hand silk-screened in the USA, on the finest laminated North American maple. MARK decks are not designed for a target audience, except for the ones in our collective heads. Which means they are steeped in art, culture, literature, and film.
BRIEF
The president of MARK, educator Mark Gobble, was deaf and a leader in the deaf community. For the 2nd deck in the series: 002^LOUD DEAF.
APPROACH
We wanted to acknowledge the deaf community by referencing old-time “deaf-mute" fundraising cards and be “loud & proud."