Self-Promotion for Rider Dickerson by Faust Associates

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CLIENT

Rider Dickerson is a print and digital solutions company located in Chicago, IL, known for its collaborative and creative approach.

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BRIEF

Create an immersive experience that would grab your attention immediately, draw you in continually, and remain top of mind long after it is closed. The message needed to convey premium quality craft and position Rider Dickerson as a strategic communications partner.

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APPROACH

We wanted to create a “Show, Don’t Tell" experience. Our solution was More Than Ink:, an unzippable package with a custom perforation that houses an origami inspired folder based on the “more than" symbol that unfolds into a full-sized, full-color poster.

PRODUCTION LESSONSWe needed a paper stock and finish processes that would not crack when folded in multiple directions. Xtreme Coated Cover was developed specifically for this and performed exceptionally. We developed and premiered a new metallic laminate on the poster that allowed the four-color process printing to become a metallic showpiece.