Poster for Henry and Company by Ferreira Design Company

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CLIENT

Henry and Company is an award winning, second-generation specialty print studio.

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BRIEF

Jason Henry asked Lionel Ferreira to design a fresh look for his specialty print studio. He asked specifically for clean and simple design that would showcase the various print and finishing techniques offered at Henry and Company. He used Gucci as an example.

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APPROACH

Lionel Ferreira designed a series of promotional posters for Henry and Company. They serve as a powerful marketing tool and are sent to potential clients as an introduction—hopefully they will “collect" the entire set. This poster is the third poster of the series and includes the following techniques: letterpress, emboss, offset, and die-cut perforation.

PRODUCTION LESSONSLionel Ferreira never treats print finishing as an afterthought. He plans for it in the beginning of the design phase. It has been our experience that this way of working greatly reduces the potential for costly mistakes during production.