Museum Gala Auction Catalogue for Contemporary Art Museum St. Louis by TOKY Branding + Design

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CLIENT

The Contemporary Art Museum St. Louis is a non-profit, non-collecting contemporary art museum dedicated to exhibiting the visual arts and artists of our time and to producing nationally recognized education programs.

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BRIEF

The Contemporary Art Museum St. Louis asked us to create a single art auction catalogue that would be used for two back-to-back events. Many patrons were expected to attend both events, and our challenge was to come up with a system that could keep both events’ art pieces a surprise.

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APPROACH

The theme of the two events revolved around a mischievous dichotomy between good and evil, which lent itself very well to the idea of tempting secrets. So we decided to emphasize that theme with inserted gate folds that would wrap around the “secret" contents of each event and be sealed shut.

PRODUCTION LESSONSWe had originally planned on using two hits of gold metallic ink on the gatefold insert printed on Curious Metallic Ionised stock, however, even with two hits, it was completely illegible. We switched the ink to black, and it still took two hits to make it legible. We switched from a double perforation to a zipper perforation, which was easier to tear open.