CATEGORY

Binding

RANK


PRODUCTION DETAILS

Quantity

2,500

Page Count

18

Number of Colors

CMYK

Special Techniques

Binding

Accordion fold

Dimensions

folded 5.7 × 8
flat 24.7 × 8

Paper Stock

Cougar Opaque, White Smooth, 65lb cover


DESIGN CREDITS

Creative Director

Eric Thoelke

Designer, Illustrator

Mary Rosamond

Art Director

Katy Fischer

Account Manager

Lauren Crevits


TAGS

, , , , , ,


LINKS

St. Louis Public Library Foundation
TOKY Branding + Design
The Advertisers Printing Company

Invitation set for St. Louis Public Library Foundation by TOKY Branding + Design
Invitation set for St. Louis Public Library Foundation by TOKY Branding + Design
Invitation set for St. Louis Public Library Foundation by TOKY Branding + Design
Invitation set for St. Louis Public Library Foundation by TOKY Branding + Design


CLIENT

The St. Louis Public Library Foundation is an independent nonprofit 501(c)(3) charitable organization. First organized by the Board of Directors of the St. Louis Public Library in 1989, the Foundation was reorganized in 2003 and given the charge to increase private-sector support to benefit the growing needs of the Library.


BRIEF

The St. Louis Public Library Foundation asked us to create an invitation for their annual gala that would support their chosen theme of “Texts and the City." Their only other direction was that they did not want a simple “Sex in the City" parody.


APPROACH

We came up with a clever way to take real literary texts and weave them together into an evocative narrative about a gala under the stars in a faraway sparkling city. Each passage was paired with illustrations handcrafted from bits of old books and advertising ephemera. We designed a custom accordion fold, so readers would feel as if they were turning through the pages of the books quoted in the story, with characters coming to life on the pages.

PRODUCTION LESSONSFor the most part, production on this piece went pretty smoothly. The hardest part was figuring out the accordion fold since it was irregular and set at very precise intervals. Our printer did a great job of working with us to achieve the desired effect.

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