Invitation for Louis Vuitton by Happycentro for Ogilvy & Mather Paris

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CLIENT

Louis Vuitton, one of the world’s most valuable brands, is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most of its products, from luxury trunks and leather goods to ready-to-wear lines.

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BRIEF

Ogilvy & Mather Paris asked us to design and produce an invitation card for a Louis Vuitton store opening in Osaka, Japan.

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APPROACH

The concept was to create a paper object that in its shape would express the perpetual precision and pureness of the origami world—we also wanted to incorporate our passion for special printing techniques. We created an origami whose folded aspect, in the end, showed the famous LV monogram. This was accomplished by printing a subtle grey via offset, followed by four different foils, one relief, one silkscreen ink, and a custom die-cut folding line and trim.

PRODUCTION LESSONSFrom previous experiences we knew from the beginning that high skills and concentration were fundamental to this project. Along the way we met many passionate people: technicians, client representatives, and agency members who all, for each of the eight steps of the process, shared with us their ability and knowledge and taught us how stunningly warm and lovely is that kind of design that involves hand-driven human makers.