CATEGORY

Offset

RANK


PRODUCTION DETAILS

Quantity

10,200

Page Count

123 + cover

Number of Colors

CMYK

Special Techniques

cover Soft touch flood
interior Gloss and Dull UV Strikethrough

Binding

Perfect bound

Dimensions

11.75 × 9 × .3125

Paper Stock

Topkote, 130lb cover
Matrix/Jefferson Gloss Book, 100lb


DESIGN CREDITS

Art Director

Chatham Baker

Layout

Charlotte Baker

Designer

Andy McCabe

Photographers

Mark Welsh (lifestyle), Tony Harmer (product)

Project Manager

Melanie Hansen


TAGS

, , , , , , , , , ,


LINKS

Smith Optics
ColorGraphics

Catalog for/by Smith Optics
Catalog for/by Smith Optics
Catalog for/by Smith Optics
Catalog for/by Smith Optics
Catalog for/by Smith Optics
Catalog for/by Smith Optics
Catalog for/by Smith Optics


CLIENT

Smith Optics is an outdoor/gravity sports brand that manufacturers snow goggles, MX goggles, sunglasses, and prescription eyewear for the sport-lifestyle market.


BRIEF

Create a premium catalog that speaks to the snowboard and ski community by presenting our brand, product, and technology stories as best-in-class through engaging product, action, and lifestyle imagery.


APPROACH

The goal was to highlight the Smith product being used ÔÇťoutside walls." We wanted to create a design language that melded action with the personalities of professional gravity-sport athletes. The book needed to be captivating but still authentic to the very discerning tastes of the ski and snowboard world.










PRODUCTION LESSONSThe challenge was the small window of time between when product samples were ready, when professional snowboarders and skiers were available, the print deadline, and where in the world we could find snow. So we took advantage of a six-day window to travel to Valle Nevado, Chile. Once there, we encountered almost zero snow but still had to make the shots look like mid-winter.

Browse entries