Smith Optics is an outdoor/gravity sports brand that manufacturers snow goggles, MX goggles, sunglasses, and prescription eyewear for the sport-lifestyle market.
Create a premium catalog that speaks to the snowboard and ski community by presenting our brand, product, and technology stories as best-in-class through engaging product, action, and lifestyle imagery.
The goal was to highlight the Smith product being used “outside walls." We wanted to create a design language that melded action with the personalities of professional gravity-sport athletes. The book needed to be captivating but still authentic to the very discerning tastes of the ski and snowboard world.