CATEGORY

Die-cutting

RANK

Best of Category

PRODUCTION DETAILS

Quantity

700

Page Count

16 + eight panel gatefold cover

Number of Colors

Cover 1
Interior 2

Special Techniques

Die-cut

Binding

Saddle-stitch

Dimensions

7.5 × 11.8625

Paper Stock

Cover Astrobrite Eclipse, 80lb cover
Interior Cougar Smooth, 100lb text


DESIGN CREDITS

James Sholly, Jon Sholly


TAGS

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LINKS

AIA Indianapolis
Commercial Artisan
Faulkenberg Printing

Booklet for AIA Indianapolis by Commercial Artisan
Booklet for AIA Indianapolis by Commercial Artisan
Booklet for AIA Indianapolis by Commercial Artisan
Booklet for AIA Indianapolis by Commercial Artisan
Booklet for AIA Indianapolis by Commercial Artisan


CLIENT

AIA Indianapolis is the local chapter of the American Institute of Architects, the voice of the architectural profession.


BRIEF

Our client requested a clean and simple presentation of the previous year’s high points and events—essentially an annual report. We were also asked to provide a graphic interpretation of their annual programming theme “A New Decade. A New Approach" for the review’s cover.


APPROACH

This piece is called the Year In Review and it serves as a de facto annual report for AIA Indianapolis. We have been fortunate enough to design this piece for twelve years. Every year the goal is to recount the events of the year and to graphically interpret the group’s programming theme. This year the theme was “A New Decade. A New Approach." We designed an orbital motif that illustrates the passing of a decade and alludes to Indianapolis’ nickname—the Circle City.



PRODUCTION LESSONSThe budget for this piece is low. We know that we have two colors to work with (black and fluorescent gold) to accomplish our task. Using moderately priced papers and working with a very generous printer, we were able to afford the double die-cut that enhances the dimensionality of the cover. Special attention should be paid to the silver hairline rules of the inside front cover that our printer matched perfectly from one side of the sheet to the other.

Judge's Comments
Very eye-catching cover, through use of a die-cut as well as quietly elegant typography. — Louise Fili

This piece, beautifully designed, shows that the technique of die-cutting adds meaning to the message and story of the piece, rather than adding fluff. — Mig Reyes

Having die-cut-fun with another-triparound- the-sun. — Robynne Raye

Simple? Lining up register of cutting of concentric circles, with print, on several panels is a deceptively difficult production challenge. — Ben Levitz

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