Poster for Scott Rogers by makro

---

CLIENT

Scott Rogers is a visu­al artist cur­rent­ly based in Glas­gow, Scotland.

---

APPROACH

Artist Scott Rogers had peace­ful­ly co-exist­ed with the hor­nets on his back porch until he was vio­lent­ly attacked. His accep­tance of the hor­nets turned quick­ly to vio­lence: tip­ping over the reclin­er in which they were liv­ing, he doused them with water, and killed them. As part of a gallery exhi­bi­tion, Rogers recre­at­ed the reclin­er and nest as a sculp­ture. A poster was required to adver­tise the exhi­bi­tion. The poster was print­ed on two-col­or, black-on-white duplex paper with high con­trast ink to show the dichoto­my and con­trast of Scot­t’s reaction.

Our main challenge was replicating the intricate detail and sketch textures in Scott’s drawings, especially on the word map illustration. We had explored different ink options, but settled on PMS 877 for two reasons. First, it offered exceptional contrast against the black background. Second, it absorbed into the paper inconsistently, providing detail to Scott’s sketching patterns. To achieve a solid look, two or three hits would have been required. But one hit of the metallic was perfect in reproducing a sketch.