Designing Obama was created to mark a moment in history for the community. This book, written by the Design Director of Barack Obama’s 2008 Presidential campaign, provides unique insight into the design and branding of an unconventional candidate. Rather than work with a publisher, he collaborated with the general public through Kickstarter and self-published a highly-crafted artifact. The grassroots supporters who backed this book established a new method of communication outside the publishing industry’s vernacular.
Most would expect major problems to arise during the production of a book, but in fact the most challenging issues arose when it came time to shipping. Because Kickstarter lacked a shipping protocol, many backers did not anticipate shipping costs. Customer service became key in alleviating their stress and confusion. Distribution problems intensified when, after boxing, wrapping and taping 1,300 books and bringing them to the post office, we were informed of the many strict regulations for bulk shipments that we did not meet. All of this made the decision to make Designing Obama an iPad app an easy one.