Classic Color is a printer located in Broadview, IL, specializing in high quality print and print production for everyone from small businesses to large corporations.
Classic Color asked us to design their annual holiday card. With very few restrictions—and great printing resources—our approach was to show the technical excellence and care they put into the execution of all their pieces. We also wanted to create a classic feeling card that people could enjoy, interact with and keep, rather than ditch straight into the trash bin. After seeing cards from past years, there was only one rule we decided to implement: no Christmas trees. The solution was an analog animated card using an optical illusion to show movement by moving a mask across the card.