Tandemodus, based in Chicago, IL, helps clients tell their stories through concept, design and production of brand and identity programs, print and digital communications. As designers and strategists, thinkers and doers, managers and implementers, Tandemodus believes the best solutions come from putting their heads together.
The idea behind the card was to craft twenty “10 Best” lists from 2010. It was a fantastic group collaboration among the studio to not only concept each of the twenty lists, but also to defend the nominations in each category. We developed a rather large amount of light reading that functions as the texture that defines the title. Once the basic format for production was decided, the fundamental exercise of finding the perfect combination of line break, point size, kerning, and leading began as we were determined to create the title of the piece from the running list itself.