Tactic® is a branding firm focused on delivering thoughtful design and brand development. Located in Indianapolis, IN, it maintains a national client list of healthcare, technology and professional services clients.
We set out looking for something simple, yet dynamic and memorable. We loved the idea of letterpress, and stuck with a single color to offset some of the cost. From the start, we were attached to the idea of everyone having their own unique back, and we played around with several different options before arriving at the loose halftone headshots. We felt that transforming a basic form—the dot—into something unique and unexpected spoke to our efficiency and creativity. Plus, recipients have really enjoyed discovering the images.